Small business & global shipping advice from DHL Express

The holiday season is in full swing, and for Kenyan merchants, Christmas represents one of the most lucrative times of the year. While global marketplaces boast record-breaking sales, the reality on the ground tells a different tale: Kenyan shoppers are cautious, mindful of prices, and deliberate in their choices.

As the festive season approaches, Kenyan retailers face a familiar challenge: how to encourage shoppers to add more to their baskets without overwhelming their price-conscious mindset. Bigger baskets mean higher sales, yes, but they also reflect how well your store connects with customers, delivering genuine value and a shopping experience that resonates.

Christmas is a golden opportunity for Kenyan artisans to showcase the rich heritage woven into every Kiondo basket, every vibrant Kitenge fabric, and every hand-carved piece of Kisii stone.

Prioritize sustainability, ethics, and transparency across your supply chain. Get insights on conscious consumerism today with DHL.