Cities are already the locus of 80% of global GDP and home to
more than half of the world’s population. Further, the United
Nations (UN) anticipates that the world’s urban population will
grow to 6.7 billion in 2050 from a base of just 4.2 billion in 2018,
with close to 90% of this increase taking place in Asia and Africa.
Embarking on a business journey in Kenya with a groundbreaking idea – be it a revolutionary app, an innovative agricultural technique, or a sustainable fashion brand – is exhilarating.
With a staggering 64% of global consumers planning to shop online during Black Friday, the stage is set for businesses to enhance sales and attract a broader customer base
In the bustling realm of import and export, Kenyan entrepreneurs know that maintaining a competitive edge often comes down to meticulous cost management.
As Black Friday—the pinnacle of shopping events—approaches, Kenyan businesses are gearing up to meet the rising tide of online shoppers eager for unbeatable deals.
Discover more about green logistics with this toolkit, including sustainable strategies you can implement to help your business become more eco-friendly.