Kenya’s trade ties with China are stronger than ever, with KES 366 billion in goods exchanged in just the first quarter of 2025. That’s nearly 12% up from last year, making it six straight quarters of growth. There’s no doubt—opportunities for Kenyan businesses are expanding.
But for too many importers, the benefits get swallowed up by steep middleman markups, vague delivery timelines, and headaches over product quality. If you’ve ever wished you could take charge of your own imports—set your prices, control your timelines, and hand-pick what you sell—direct importing from China is the way forward.
Of course, the idea can feel daunting. There’s the paperwork, the worry about customs, and the risk of fraud. But with the right knowledge and a trusted logistics partner, it’s not just possible—it’s surprisingly straightforward.
Here’s how Kenyan businesses are taking matters into their own hands.
Why More Kenyans Are Importing Directly
Lower Costs: Cut out agent fees and inflated prices.
Total Control: Choose your own suppliers, check quality for yourself, and set delivery schedules that work for your business.
Bigger Margins: Save money and pass those savings on to your customers—or reinvest in growing your business.
Endless Choices: Import trending or niche products that never make it through local distributors.
What You Need to Start Importing from China
1. Research Demand Locally
Before you order anything, make sure your product will sell—and at a profit.
Check what’s hot on Jumia, Kilimall, and social media. Walk through local markets in Gikomba, Eastleigh, and supermarkets. Compare prices, talk to retailers, and factor in things like shipping, customs, and seasonal demand.
2. Find a Reliable Supplier
Stick to trusted platforms like Alibaba, Made-in-China, or Global Sources. Always ask for samples before placing a big order. Verify supplier credentials, certifications, and references.
For peace of mind, consider hiring a third-party inspection service in China to check quality before shipping.
3. Know the Product Rules
Some products need certifications—think KEBS standards or electronic safety labels. You’ll also need the correct HS code for customs.
4. Plan Your Shipments
Small order? Air freight might be faster, though it costs more. If you’re importing large volumes, sea freight will save you money. Group shipments when you can to keep costs down.
5. Get Your Paperwork in Order
You’ll need:
Commercial Invoice
Packing List
Air Waybill or Bill of Lading
Import Declaration Form (IDF)
Certificate of Conformity (if required)
Getting Through Kenyan Customs
Customs clearance can slow you down if you’re not prepared. Here’s what smart importers do:
Pre-clear your shipment with KRA for faster processing.
Pay all import duties, VAT, and other fees promptly.
If you’re shipping in bulk, work with a licensed clearing agent.
- Make sure your paperwork matches your shipment exactly—mistakes can mean penalties
How DHL Makes Direct Importing Easy
Managing imports doesn’t have to be complicated. With the right logistics partner, you can keep things smooth from China all the way to your shop in Nairobi.
Door-to-Door Delivery:
DHL handles pick-up in China and delivers right to your doorstep.
Expert Customs Clearance: Let DHL’s team guide you through the paperwork and avoid delays.
Real-Time Tracking: Follow your shipment every step of the way.
Flexible Freight Solutions: From urgent air express to budget-friendly sea freight—DHL has you covered.
- Testing out a new product line or scaling up your imports? DHL helps Kenyan businesses import directly, confidently, and without the guesswork.
- Take Charge of Your Imports
- Direct importing isn’t just for the big companies. With a clear plan and a reliable partner, you can take control, cut your costs, and grow your business—your way.
Open a DHL Business Account today and discover how easy it is to import directly from China to Kenya. Because when you skip the middleman, your business gets ahead.
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