Small business & global shipping advice from DHL Express

December transforms Nigeria into a whirlwind of activity unlike any other time of year. Streets overflow with shoppers, traffic grinds to a crawl, and wallets open as people indulge in celebrations they've anticipated all year.

Your event merchandise is far more than just branded swag tucked into boxes. It’s a tangible extension of your brand’s story, something that lingers on desks and social feeds well after the last guest has left. As 2025 draws to a close with festive celebrations and eyes turn to 2026 launches, the gifts you give today shape lasting impressions.

December marks the peak of spending in Nigeria. After a year of saving and with family celebrations around the corner, Nigerians are ready to invest, but they do so with purpose.

Prioritize sustainability, ethics, and transparency across your supply chain. Get insights on conscious consumerism today with DHL.