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There's a reason we’re putting this first on our list. Personalization is hugely important in the gifting sector – in fact, 85% of consumers say it is one of the biggest factors that determines the perfect gift1. Buyers want to be able to customize their gift purchases to make them extra special for the recipient – and they’ll be willing to pay more to do so.
Here are some nice personalization touches your e-commerce business could offer:
Sustainability is a big trend this Peak Season. 79% of consumers are considering sustainability in their holiday shopping this year, whilst 76% are even willing to pay more for eco-friendly products2. These tips will help your business appeal to these shoppers:
The global digital gift card market size was estimated at US$310.1 billion in 2022, and is expected to grow to around US$1.2 trillion by 20323. Technology and AI are enabling a new, exciting range of gift cards that deliver more memorable experiences.
Fitness trackers, meditation kits, candles, sleep masks, skincare…the range of wellbeing products out there is vast, driven by a booming consumer trend for better self-care. This year, many people will choose to give such products to loved ones for a more thoughtful gift experience.
Offer subscription models. Health and wellbeing is an ongoing priority for customers, so offering products and services as a recurring subscription will be highly valued – whilst providing your business with recurring revenue.
Monitor trends on social media. There are over 157 million posts with “health and wellness” hashtags on TikTok alone6. Keep a close eye on what people are posting and talking about to discover trending products your business could sell.
Over half (54%) of Gen Zers and 45% of millennials intend to use social media channels to discover gift ideas this holiday season7. If these shoppers are your target group, it’s time to sharpen up your social media strategy.
Ensure that visitors to your e-commerce website know right away that you sell gifts. Have fun with your homepage design – lots of festive-themed banners, animations and photos will let customers know they’ve come to the right place for their holiday shopping.
Put a dedicated “Gifts” tab on the homepage, for quick navigation, and allow customers to filter their search by popular categories, such as “gifts for women”, “gifts for men”, or “romantic gifts”.
Many holiday shoppers will head online to buy gifts without knowing exactly what they want. That’s when you should swoop in with some carefully thought-out gift guides to inspire them! It will pay off: over half of shoppers are more likely to return to an online store that recommends products9.
Use a creative headline to make an impact: “10 gift ideas to wow Moms this Christmas,” or even “Gift ideas for fussy people.”
Make things easy for indecisive or busy customers with ready-made gift hampers. Carefully choose complementary products and put them together in bundles to go.
Cross-selling is a great way for you to give your customers some extra gift ideas whilst earning you some bonus sales. For example, if you’re selling a necklace, why not suggest a matching bracelet at the point of sale – with a special discount if they’re bought together? You could also display a “customers who bought this item also bought…” product list next to the item they’re buying. This sales tactic is proven to improve conversion rates.
Inevitably, some shoppers will leave things to the last moment – presenting your business with a sales opportunity. Offering gift cards is a great way to entice these buyers – a convenient, ready-to-go option that you can send digitally for instant delivery.
These are a unique and creative gift idea that have the benefit of generating recurring revenue for your business. Create a box with your best-selling products, or allow the gifter to curate the first box themselves.
Partnering with an express specialist like DHL means you can be sure of fast shipping – and your customers will be able to track their order right up to the moment it arrives at the gift recipient’s door. Be clear about holiday delivery cut-off dates on your website so that customers aren’t left disappointed.
DHL Express ships to customers in over 220 countries and territories. So, why not make 2024’s Peak Season your most lucrative year yet?
Fast and reliable international shipping with DHL Express this Peak Season is just a click away.