Giving customers personalized experiences is important for online retailers, but merchants selling through marketplaces such as Shopify are limited by their “one size fits all” approach to storefront templates. Enter Popup6.
The start-up offers small businesses the tools for the creation, management and hosting of online stores – without the need for coding. These tools cover everything from customer relationship management to email marketing.
“We allow you to build any type of online commerce experience that you need in a matter of seconds,” said Popup’s co-founder, Corey Holmes. “It’s just a drag-and-drop to be able to connect everything based on your business.”7
“Until now, merchants have been locked into one shape and style. With Popup, the control goes back to the creators to build a store as wild, unique and personal as them, their audience and their customers,” a company statement said8.
Merchants pay a monthly subscription to use the platform, but have the first 30 days for free.