Start prepping your 2025 marketing plans by adding these upcoming sales dates to your calendar. Here’s to a lucrative year!
October 31st: Halloween
Halloween may not be the biggest retail event of the year, but it deserves a spot in your Canadian sales calendar. With over one-third of Halloween purchases now happening online1, e-commerce businesses selling candy, costumes, and decorations have a prime opportunity to carve out their share of the pumpkin pie.
November 11th: Singles’ Day
Singles’ Day began in China in the 1990s as an unofficial holiday for those not in relationships, but it has since grown into the world’s largest shopping event. Each year, millions of consumers go online in search of deals, and with strong demand for international brands, the event offers major opportunities for Canadian cross-border e-commerce businesses.
November 28th: Black Friday
Black Friday should be a key focus in your e-commerce sales strategy. Originating in the U.S. as the Friday after Thanksgiving and the start of holiday shopping, it has grown into a global phenomenon. Today, retailers in Canada and beyond offer massive discounts to attract eager bargain hunters.
December 1st: Cyber Monday
Back when home internet was slow, many Americans, “fresh off a Thanksgiving weekend of window shopping”2, would use the Monday back at work to jump online and shop. Today, internet speed is not a problem, but the day remains a key sales season event, with many businesses using the opportunity to shift leftover Black Friday stock at further discounts.
December 6th: St. Nicholas Day (Saturday)
Celebrated in many European countries, St. Nicholas Day is a time for exchanging small gifts, sweets, and festive cheer – especially for kids. If you sell toys, seasonal treats, or stocking stuffers, this is a great opportunity to run a promotion or themed campaign. It’s not as widely known in some markets, but for the right audience, it can be a powerful sales moment.
December 8th: Green Monday
Coined by eBay, Green Monday is one of the biggest online shopping days in December. It typically falls on the second Monday of the month and captures shoppers who want to grab deals while still ensuring on-time Christmas delivery. It’s a great chance to offer flash sales or highlight bestsellers before the final holiday rush.
December 20th: Super Saturday
Also known as “Panic Saturday” – for obvious reasons – this is the final Saturday before Christmas when all the last-minute shoppers suddenly realize they can’t put off thinking about the big day any longer. Other savvy shoppers wait until Super Saturday to do their holiday shopping with the expectation of deals. Be clear about final Christmas delivery shipping times on your website so customers don’t miss the deadline.
December 22nd: Last Monday before Christmas
Not to be outdone, many last-minute shoppers hold off until Cyber Monday to finish their gift buying. For Canadian e-commerce retailers, this is the time to highlight next-day delivery options—promote your fast shipping on your website and social channels to capture these customers.
December 26th: Boxing Day
With the big day over, the sales bonanza begins. It’s a great opportunity for your business to shift any excess seasonal inventory – just be sure your online store is optimized for mobile, ready for shoppers having a lazy scroll on the sofa during the post-Christmas slump!
Worried about the holiday rush? Get support from the logistics experts with a DHL Express Business Account.
Attention SME Superheroes! With Peak Season nearly here, we know there are a million things for small businesses to consider. But don’t fret! Use our dedicated Peak Season Sales & Logistics Checklist to ensure your business is fully prepared to cash in on every opportunity. Happy selling!
Download your free checklist here
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