Tailoring Payment Options for International Markets
Businesses selling internationally need to consider that e-commerce consumers’ preferred payment methods vary by market. Italians favor digital wallets9, whilst the Argentinians10 and South Koreans11 have remained loyal to credit cards. Meanwhile, in some countries cash on delivery is still the norm. And that’s just a snapshot of a varied and diverse global landscape. So, whichever market you’re looking to target, it’s important you do your research into local payment trends first. Our Export Guides contain these insights (and many more) to help you.
Streamlining Your Checkout for Improved User Experience
It’s crucial you offer your customers a quick, flexible and frictionless experience. Follow these tips:
Offer choice! The more payment options you can offer at checkout the better. Remember, if customers can’t pay via their preferred method, they’re likely to abandon their purchases, so don’t overlook this crucial step!
Think minimal clicks: let customers check out using their digital wallets so they don’t have to input all their payment information.
Offer one-click checkout. By saving your customers payment details to their account, they can pay via one click every time they shop with you.
Reassure customers about security: provide well-known payment options, display security badges, and emphasize your data protection policy.
After the payment is complete, it’s time to think about shipping! Open a DHL Express Business Account for fast, international shipping with the experts.