Virtual guides and interactive tutorials can be used to help consumers better understand a company’s product and how to properly use it. This not only aids the customer journey but also reduces the chances of user error. For example, if one is hoping to assemble a piece of furniture, or a new kitchen appliance, having a virtual guide where all elements are visualised in detail is a good way to ensure that the assembly process goes smoothly. Users will also be able to enjoy a thorough walkthrough of their new product and its features, improving engagement and customer satisfaction.
Bring your digital consumers into your physical store with virtual reality. In an age where social distancing is a part and parcel of life, brands are looking for alternative ways to engage their customers and the idea of transposing your online customers into a virtual “physical” environment doesn’t seem that far-fetched. Taking a leaf from the gaming industry by adding gamified elements into the virtual tours, such as playing for coupons and discounts can further incentivise customers into the sales funnel for higher conversions.
While the development of virtual tours in the e-commerce space is in its early stages, there are definitely opportunities for startups and businesses to capitalise on this transformative technology to differentiate themselves from, and outperform the competition.
Given the high consumer interest and the relative novelty of AR/VR in the marketplace, it makes sense for these technologies to go beyond their current applications as marketing tools. The capabilities of AR/VR technology to add-value to the consumer experience and assist companies in building genuine connection with their customers should not be underappreciated.
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