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Insights & Innovation


In this lively panel discussion, experienced industry leaders address real-world challenges and solutions as we explore new direct-to-x distribution models to create the perfect delivery experience along with smart inventory management strategies to handle higher stock levels.

Medical Devices Panel Discussion

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How to Create a Patient Centric Delivery Experience

Discussion Highlights

Learn from industry players how they create a patient centric delivery experience and leverage innovative solutions to address high stock levels.

Hear from the Experts

To track this industry transformation in the LATAM region, please join our lively panel discussion. Our four speakers address real-world challenges and opportunities while providing details of actual use cases that ensure the right medical device reaches the right place at the right time.

In this 40-minute video presentation, you’ll hear discussion on:

  • Market insights to understand growth potential and limitations
  • Direct-to-x distribution models to create the perfect delivery experience
  • Inventory management strategies to enable visibility and increase control

Did You Know?

Latin America is an important and expanding region for the medical device industry:

  • By 2025, the LATAM medical device market is expected to reach $6.8bn.
  • 15 of the top 20 manufacturers of Class 3 medical devices make these products in Puerto Rico.
  • Puerto Rico is also where 99% of all pacemakers in the world are manufactured.

Raphael Chin-Fo-Sieeuw

VP Life Sciences & Healthcare Sector, Americas, DHL Customer Solutions & Innovation

Alexandre Dias Cecolim

Business Development Director, LATAM, DHL Service Logistics

Gerardo Camacho

Operations Director NoLa, Medtronic

Martin Gonzalez

Senior Director of Supply Chain, LATAM, Becton Dickinson

  • Raphael was appointed as the Vice President for Life Sciences and Healthcare of DHL Customer

    Solutions & Innovation, Americas in October 2021. With over 15 years of logistics industry experience and passion about the life sciences and healthcare industry, he leads a team responsible for the group’s top customers in the region, leading and providing senior counsel to help simplify and manage complex international supply chains for the world’s leading enterprises.

    Raphael first joined DHL in 2008 in Europe, the Netherlands at DHL Global Forwarding where he has held several commercial leadership roles and lead the country air and ocean growth strategy. In 2017 Raphael and his family relocated to Boston, MA in the US where he joined the Engineering and Manufacturing sector at DHL Customer Solutions & Innovation and has made very strong contributions to the sector's customer development and growth.

  • Alexandre Cecolim offers more than 25 years of accomplishment-laden experience in the supply chain industry, driving achievement of the highest Fulfillment and Service Parts sales growth, product launch, distribution infrastructure expansion, and operations efficiency goals.

    Alex speaks three languages, brings valuable insight and knowledge regarding the leadership and management challenges faced by growing a scalable service logistics infrastructure across the hi-tech, Life Science, Healthcare, and E&M sectors.

    Alex pioneered top-notch supply chain infrastructure, technical sales support, and operational efficiency across USA, APAC, and Latin America.  

    Alex earned his Engineering and Post-graduation degrees in Brazil from the University of Industrial Engineering, MBAs from the University of Sao Paulo, and the University of Grenoble-France. He was awarded as a MIT-Certified Supply Chain executive by the MIT in Boston, earned a specialization degree in complex negotiations from the Harvard Business School, and in Capital Venture/M&A from the Berkeley University of California.  

  • Gerardo Camacho was appointed as the Operations Director NoLa in 2017. He leads a team responsible for Planning, Deliver & trade, and Service and Solutions (Field Inventory).  Joined Medtronic in 2015, as Key Account Director

    Passionate for Life Science and HealthCare operations, bringing to patients and customers an added value service through innovation.

    With +20 years of experience, before joining Medtronic, Gerardo worked for DHL Supply Chain, on Business Development LSHC, and previously worked for Johnson & Johnson Medical as Supply Chain Manager. Gerardo has an MBA from Thunderbird University and a bachelor’s degree in BA from Tecnologico de Monterrey.

  • Since 2020 Martin is the Senior Director of Supply Chain Latin America at Becton Dickinson and also recently appointed as Global Head of Integrated Supply Chain for the EU MDR/IVDR transition. Under his LATAM responsibility, Martin is accountable for 6 onshore operations and logistics to distributor markets, with overall responsibility for the S&OP (demand/supply planning), international logistics & order to deliver processes.

    Martin has more than 25 years of IT/supply chain experience in diverse industries. Prior to joining BD, Martin served most recently as Senior Director for Supply Chain Latin America at Signify (formerly Philips Lighting), Global Logistics Director at Lexmark, and Logistics Director for P&G’s North LATAM Paper division.