Select a reliable logistics partner
Increasingly, delivery is being included in digital marketing strategy as a key part of a positive customer experience. And e-commerce customers are valuing reliable, efficient delivery more than ever before.
For example, 91% of consumers look for a webstore’s delivery options before reaching checkout. And 63% of basket abandonment is caused by limited shipping options.
So clearly, meeting customers’ delivery needs is important. On the other hand, if you don’t meet their needs, you not only risk losing the trust of customers you’ve worked so hard to build up, but the growing power of reviews and social media means you could also damage your online reputation.
Apart from affecting customer satisfaction and your online reputation, reliable logistics is vital for any successful business, ensuring the efficient and cost-effective flow of goods through the supply chain4. Logistics also allows for greater flexibility in the supply chain, enabling your business to quickly and easily adjust to changes in customer demand or market conditions. In addition, you can track the movement of goods throughout the supply chain, ensuring they arrive at the right time and place.
However, if you’re trying to grow your business, logistics can take up a disproportionate amount of your time and attention. That’s why it’s a good idea to enlist a third-party logistics provider. While this is true for small to medium sized businesses, it’s also true for larger ones. In fact, according to Armstrong and Associates, 90% of the Fortune 500 rely on a third-party logistics provider5!