5 digital wallets to boost your conversion rate
1.PayPal
One of the most popular digital wallets, PayPal7 had over 400 million registered accounts as of Q2 20218, meaning your customers are likely to be familiar with it. It allows users (on both mobile and desktop) to send or receive payments across the globe instantly by simply entering their email address and account password. With a presence in over 200 countries, it’s a must for e-commerce businesses selling to international markets.
Research has shown that websites with PayPal checkout convert at an 82% higher rate than those without it9.
2. Amazon Pay
It wouldn’t be a complete e-commerce article without a mention of the sector’s giant, Amazon. Amazon Pay10 is the marketplace’s online payment processing service. Third-party retailers can let their customers checkout with their Amazon Pay account to save them having to fill in lengthy payment details.
Considering 93% of mobile shoppers already have an Amazon account11, the appearance of the Amazon Pay button at your store's checkout connects your site with a name your customers already trust.
3. Apple Pay
If your customers are shopping via mobile, chances are it’s on an iPhone, thanks to the device’s dominance of the market. Thus, it makes perfect sense to offer Apple Pay12 at your checkout. It uses fingerprint or facial recognition, making it one of the most secure digital wallets out there, and the convenience to your customers of checking out with a single touch or glance means they’re less likely to abandon their purchases. Apple Pay comes ready installed on Apple phones, iPads, watches and anything else that uses the iOS operating system.
4. Google Pay
Let’s not forget Android users. Google Pay13 allows them to make payments online and in-app with Android phones, tablets, or even watches by connecting to the payment cards they have on file in their Google Accounts. As with Apple Pay, there are no fees for merchants – a significant advantage over PayPal and Amazon Pay which do charge.
5. Alipay
Alipay14 has created several local versions of its digital wallet service tailored for various global markets by opening up technology to local partners. With over 1.2 billion users worldwide15, that number alone should be reason to sign up.
It is the most popular digital wallet service in Asia, and has a particularly strong presence in China. Consumers from the Chinese mainland can use Alipay in 56 overseas markets, so the payment platform is a must for any online retailer looking to sell to the thriving Chinese market.