Social selling is, as the name suggests, a way to sell products or services via social networks like Facebook, Instagram, LinkedIn or TikTok. But what makes it different to other more conventional forms of selling, like phone calls, emails or ads?
Very simply, social selling is about selling via social channels, often using a more conversational tone of voice, style and more personal approach than you might use in other forms of communication. Selling on social media can encourage a more personal and authentic connection than other conventional advertising or sales activities. You might ask "what's the difference between selling my business on social media and just promoting business on social media?" It's a great question, and the lines are blurry. Social selling is arguably more actionable, giving your customers an opportunity to buy through social networks.
Social selling begins with ‘social listening’ – the process of working out who you’re trying to sell to and what your audience is talking about and what topics they’re interested in.
This approach creates a one-on-one experience. A well-maintained online connection can ultimately lead to more in-depth interactions and, ideally, successful deals.
Remember, social selling – just like nurturing leads and fostering relationships in real life – requires time, thought and genuine interest in the needs of the customer. Social selling works best when you prioritise quality over quantity.
Here are ten tips to help you get the most from social selling.