1. Selling on social is all about finding your audience
Sales rule 101: you need to be where your target customers are. There are many social media platforms out there, but there’s no point being on everyone just for the sake of it. You should carefully consider the right one(s) to help you reach your target market and tell your brand story the best way – if your SMB sells premium products aimed at an older demographic, TikTok is probably not the best channel for you. This guide will give you some tips. Â
If you’re new to the social media game, Instagram is a great place to start. The platform’s dedicated commerce tool, Instagram Shopping2, makes it easy for SMBs to set up a digital storefront so people can browse and buy products directly from their photos and videos – not having to leave the app to make the purchase will convert more sales. It’s user-friendly and will guide you through the process. And, as the site is primarily about visual content, you can capture customers’ attention with lots of lovely photos of your products. Â