Sustainable logistics is important, no matter your size. In this article, we look at the practical steps your SME can take to reduce waste, cut costs, and boost efficiency across the supply chain – all while maintaining the high-quality service your customers expect. we’ll explore sustainability trends and the best practices that can help future-proof your business and give you a competitive edge.
Sustainability in logistics means designing and managing supply chain processes in a way that reduces environmental impact while remaining efficient and cost-effective. It’s about rethinking about the ways things are done, and how we can apply an eco-friendlier approach.
Examples include:
Many global companies are already setting ambitious targets to reduce their logistics-related emissions:
These brands understand that sustainable logistics isn’t just good for the planet – it’s also a strategic business move. But it’s not just a route for the e-commerce giants – NZ SMEs can play their part and enjoy the benefits, too.
Sustainability has shifted from optional to a core requirement in New Zealand logistics. The Climate Change Response (Zero Carbon) Amendment Act 2019 sets a framework for net‑zero long‑lived greenhouse gas emissions by 2050, and biogenic methane reductions, creating a strong policy signal for freight decarbonisation. New Zealand’s Freight & Supply Chain Strategy reinforces a long‑term vision for a system that is zero‑emissions capable, resilient, and productive, and is now in its implementation phase.
Infrastructure upgrades to ports, roads and airports are supporting growth and efficiency—while also enabling more sustainable, multimodal freight choices long term.
Consumer NZ reports a marked rise in climate concern and more mindful purchasing—shoppers say they’re increasingly factoring environmental impact into buying decisions despite cost‑of‑living pressures. Transparent, verifiable sustainability claims now matter more than ever.
Whether you're shipping across borders or just down the road, these trends are worth keeping on your radar:
Whether you’re just starting or looking to take your sustainability strategy to the next level, these practical tips will help you get there.
Use route optimization tools to reduce mileage, fuel consumption, and emissions. Fewer miles mean lower costs and a smaller carbon footprint. Consider working with logistics partners like DHL who already integrate route efficiency into their operations.
Opt for low-emission shipping services, like those powered by electric vehicles or sustainable fuels. DHL’s GoGreen Plus service allows you to reduce emissions through certified use of SAF (Sustainable Aviation Fuel) – without needing to overhaul your logistics infrastructure.
Oversized boxes and unnecessary filler not only waste materials but also increase shipping volume. By right-sizing your packaging to fit the product more precisely, you can reduce waste, cut shipping costs, and minimize your environmental impact.
For e-commerce SMEs, not all emissions can be eliminated – especially those tied to transportation or international shipping. That’s where carbon insetting comes in. Unlike offsetting, which funds external environmental projects, insetting reduces emissions within your own supply chain, creating a more direct impact. Again, we’ll give a nod to DHL’s GoGreen Plus service here.
Artificial intelligence (AI) is transforming logistics and becoming more accessible for SMEs. By using AI-driven tools, you can boost efficiency and lower your carbon footprint.
Forecast demand more accurately: AI-backed tools can help you predict sales trends, helping you avoid overstocking or understocking – both of which lead to waste and inefficiency.
Automate warehouse operations: AI-enabled robots and systems can streamline picking, packing, and stock rotation. It will also help you optimize space so that you reduce energy use and lower operational costs by minimizing unnecessary movement.
Enhance customer support: Chatbots powered by AI will reduce manual handling of order inquiries, saving you time and improving customer satisfaction with fewer resources.
Every re-delivery attempt costs your business money and increases its transportation emissions. But with DHL Express' On Demand Delivery service, your customers will be able to choose the delivery that works for them. They can pick a time when they'll be home, or they can opt to leave the package with a neighbor. A win-win solution which gives your customers confidence and increases your first-time delivery rate.
Returns are a major source of emissions and waste. Minimize returns through clear sizing guides, accurate product descriptions, and smarter inventory management. For returned goods, consider reusable packaging and consolidated return shipping.
Whether you’re an NZ SME just getting started, or an e-commerce brand looking to scale your sustainability efforts, DHL has the insights and services to support you every step of the way.
To enjoy the benefits of DHL’s GoGreen Plus service, open a DHL Express Business Account.
2 – Unilever, 2023
3 - Reformation, accessed 2025
4 – iScience, 2023
5 - New Zealand Government (Climate Change Response Amendment Act 2019)
6 - Ministry of Transport (New Zealand freight and supply chain strategy)
7 - Ministry of Transport (Climate Change - emissions work programme)
8 - New Zealand Government (Emissions Trading Scheme)
9 - Kenresearch
10 - Consumer NZ Report
11 - Kiwirail
12 - Hiringa Energy
13 - EECA
14 - Transportworks
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