Understanding new technology in logistics and supply chain

In 2025, New Zealand businesses face an increasingly complex trade environment. Supply chain disruptions, rising customer expectations, and fierce global competition are forcing exporters to rethink how they operate. Staying competitive now depends on embracing technology in logistics and supply chain management, not treating it as an afterthought.

For instance, according to TransportTalk, 94% of ANZ logistics operators plan to maintain or increase tech investment in 2025, with 80% viewing it as essential for competitiveness1. Yet, fewer than a third are satisfied with the pace of change — highlighting both the demand for innovation and the challenges of keeping up. Meanwhile, Artificial Intelligence (AI) adoption is accelerating: Kinetics Group reports that 82% of New Zealand organizations now use AI, and 93% of those already see productivity gains2. Across broader strategy, 99.5% of supply chain leaders in ANZ say visibility is a top priority, and 99.7% emphasise agility in responding to disruptions3.

For Kiwi exporters, these trends present more than challenges — they are opportunities. Tools like big data analytics in supply chain management, artificial intelligence, robotic process automation, and IoT in logistics and supply chain are helping businesses gain visibility, improve efficiency, and strengthen sustainability.

In this article, we’ll explore the technology trends in logistics and supply chain management shaping 2025 and how Kiwi businesses can leverage them to unlock growth, resilience, and international reach.

1. Artificial intelligence (AI) and machine learning

AI and machine learning are reshaping the logistics landscape by transforming how data is interpreted and decisions are made—from forecasting demand to routing shipments and predicting delays.

Why AI matters for New Zealand exporters

• Smarter demand forecasting: AI analyzes global sales data, market trends, and seasonal patterns to help exporters in New Zealand plan inventory more precisely and reduce waste.

• Route optimization for perishables: Using real-time data on traffic, weather, and carrier capacity, AI identifies the most efficient routes—crucial for maintaining quality when shipping sensitive New Zealand products like dairy or produce.

• Risk prediction: AI can detect early warning signals such as port congestion or geopolitical disruptions — giving exporters time to pivot supply chain plans before issues arise.

• Local scenario: Imagine a Marlborough winery exporting wine to Asia. AI could predict spikes in demand during peak seasons, ensure optimal stock placement in regional hubs, and map the fastest shipping path to maintain product integrity.

For New Zealand importers, AI boosts inbound accuracy

• Automated systems can more reliably estimate arrival times, smoothing customs clearance and inventory planning.

• AI-driven logistics tools flag potential bottlenecks, enabling preemptive action to avoid costly delays in getting imports to market.

The big picture: AI is no longer optional

The global AI in the logistics sector is growing rapidly — from US$20.1 billion in 2024 with a CAGR of 25.9% through 20344. Rising across all regions, AI's adoption is accelerating in response to demand for real-time visibility and smarter, faster logistics operations5.

Locally, 82% of New Zealand organisations have deployed AI in 2025, with 93% reporting greater workforce efficiency and 71% seeing cost reductions2. These benefits signal that AI tools are already driving tangible improvements for Kiwi businesses.

The next frontier: Generative AI in logistics

Generative AI is taking tool-driven insights to the next level — automating route planning, inventory predictions, and even dynamic logistics scheduling. This technology is expected to expand from US$1.7 billion in 2025 to US$31.7 billion by 2035, growing at a CAGR of 33.7%5. 

2. Automation and robotics: Enhancing warehouse and fulfilment efficiency

Automation and robotics are redefining logistics operations, from streamlining warehouse processes to supporting faster, more reliable last-mile delivery. Advances in robotic arms, automated guided vehicles (AGVs), and smart fulfilment systems are improving speed, accuracy, and efficiency across the supply chain6.

For New Zealand exporters

• Warehouse automation: Automated systems for picking, packing, and sorting allow exporters to process orders more quickly, reducing lead times for international deliveries.
• Error and damage reduction: Robotic arms and AGVs handle products consistently and carefully, lowering the risk of errors or breakages—ensuring goods arrive in perfect condition.
• Brownfield automation: A key 2025 trend is upgrading existing facilities with automation technology, making it easier for Kiwi businesses to modernise without building new warehouses.

Example: A New Zealand-based fashion brand can integrate robotic picking and packing systems to fulfil online orders from Australia and the US. By automating these steps, the time between “buy now” and dispatch can be cut dramatically, giving Kiwi exporters a competitive edge in fast-moving international markets.

For New Zealand importers

Automation is also accelerating the de-stuffing of containers and the sorting of inbound goods for domestic distribution, helping importers move products to shelves or customers with minimal delay.

3. Internet of Things (IoT): Real-time visibility and control

The rise of the Internet of Things (IoT) has made end-to-end visibility in logistics a reality. Networks of sensors, GPS trackers, and smart devices now provide continuous data on the location and condition of goods — from warehouse shelves to the final delivery point. This transparency not only improves efficiency but also enhances the customer experience with accurate delivery estimates and assurance of product integrity.

For New Zealand exporters

• Quality control for perishables: IoT sensors monitor temperature, humidity, and even shock levels inside containers. For exporters of kiwifruit, seafood, or dairy, this ensures sensitive goods remain in optimal condition throughout their journey.

• Enhanced security and tracking: GPS and motion sensors offer real-time updates, helping Kiwi businesses safeguard high-value exports like wine or honey against theft or tampering.
• Operational efficiency: With immediate alerts for any deviation in conditions, exporters can respond quickly, reducing spoilage risks and protecting brand reputation.

Example: A Hawke's Bay apple exporter can use IoT-enabled containers to monitor shipments to Singapore. Real-time alerts on temperature or handling shocks allow them to guarantee that their premium produce arrives in peak condition.

For New Zealand importers

IoT technology also benefits inbound trade. Importers can track the exact progress of shipments, receive proactive alerts for delays or deviations, and plan domestic distribution more accurately. This level of visibility reduces uncertainty and improves customer satisfaction.

4. Big data and analytics in supply chain management

In logistics, data isn’t just numbers on a screen — it’s the foundation of strategic decision-making. Every shipment, route, and customer interaction generates vast amounts of information. When analysed effectively, this big data can uncover valuable insights into operational patterns, emerging trends, and opportunities for optimisation.

Advanced analytics, particularly predictive analytics, takes this a step further by using algorithms to extract patterns and forecast demand. This foresight helps businesses adjust inventory levels, allocate resources more efficiently, and reduce waste. The result is a supply chain that is not only responsive but anticipatory — able to adapt before disruptions occur.

For New Zealand exporters

• Identify profitable markets and lanes: By analysing past shipping data, Kiwi exporters can determine which international routes and markets yield the best returns.
• Carrier selection and negotiation: Data-driven comparisons of carrier performance, transit times, and costs can help exporters secure better rates and reliability.
• Continuous improvement: Monitoring KPIs such as on-time delivery rates, customs clearance speed, or landed costs enables exporters to fine-tune their supply chain strategies over time.

For New Zealand importers

Importers can use analytics to track inbound shipment performance, identify bottlenecks, and optimize stock levels. By spotting inefficiencies in customs processing or delivery timelines, they can also uncover cost-saving opportunities.

Example: A Christchurch-based electronics importer might use big data insights to anticipate seasonal spikes in demand, adjust stock levels ahead of time, and negotiate with carriers for better peak-season rates.

5. Sustainable logistics technologies: Meeting global green demand

Sustainability is no longer a “nice to have” — it’s fast becoming a core expectation from regulators and consumers alike. In today’s logistics landscape, environmentally-friendly practices are essential for meeting compliance standards, protecting brand reputation, and appealing to increasingly eco-conscious customers.

Technology plays a big part in this shift. AI-driven route optimization reduces unnecessary mileage, while data analytics helps businesses cut resource use and minimize waste. Forward-looking companies are also adopting carbon-reduced shipping models that align with international environmental standards and customer preferences for greener supply chains.

For New Zealand exporters

• Leverage NZ’s clean, green image: Exporters can reinforce New Zealand’s natural brand advantage by pairing it with demonstrably sustainable logistics practices.
• Adopt carbon-reduced options: Access to sustainable aviation fuel (SAF) and export services like carbon-neutral or carbon-reduced shipping help exporters cut their supply chain emissions.
• Electrify first and last-mile delivery: The use of electric vehicles for pick-up and delivery in New Zealand further reduces the total footprint of export shipments.

Example: A New Zealand organic skincare brand targeting eco-conscious consumers in Europe can use carbon-reduced solutions such as DHL Express’ GoGreen Plus to lower shipment emissions and enhance its sustainability credentials.

Stay ahead of the curve with DHL Express

Understanding technology in logistics and supply chain is one thing — using it to grow your business is another. That’s where DHL Express comes in, helping New Zealand exporters turn innovation into a competitive edge.

• Smarter, faster shipping: Predictive analytics and intelligent route optimisation improve delivery speed and efficiency.
• Unmatched visibility and control: Real-time, end-to-end tracking powered by IoT gives you complete oversight of your shipments.
• Actionable sustainable solutions: With GoGreen Plus, reduce emissions through Sustainable Aviation Fuel (SAF) while strengthening your brand credentials.

Open a DHL Express business account today to access our global network, leverage cutting-edge solutions, and stay competitive in international logistics services.