For South African businesses, the push to look beyond our borders has never been stronger. The world’s appetite for unique, authentic products is growing, and this presents a golden opportunity for local SMEs to tap into international markets and boost their growth.
Cross-border e-commerce is booming across Africa, fuelled by initiatives like the African Continental Free Trade Area (AfCFTA), which is opening up fresh regional trade opportunities. The logistics sector powering this surge is also on the rise, projected to hit $17.08 billion by 2025.
Of course, venturing into global markets isn’t without its challenges. For many SMEs, navigating complex logistics, customs regulations, and market entry requirements can feel overwhelming. But shipping internationally is actually one of the smartest ways to grow your business—and it’s more accessible than you might think.
Take a leaf from the stories of three African coffee SMEs who are making waves globally—one freshly brewed cup at a time.
Did you know coffee originated right here in Africa? Today, the continent is home to a vibrant community of brands carrying that legacy forward, crafting speciality coffees that delight taste buds worldwide.
Yet, producing premium coffee is only half the battle. For many SMEs, the path from bean to cup involves overcoming logistical hurdles—from cross-border shipping rules to ensuring timely and cost-effective delivery. Without the right logistics partner, breaking into international markets can seem daunting. Here’s how three thriving businesses cracked the code—with a little help from DHL.
“Our mission is to change the world, one cup of coffee at a time…”
Discover the inspiring journeys of three African SMEs who have mastered global expansion – with a little help from e-commerce.
Global Growth for Your SME: Five Lessons from Africa’s Coffee Pioneers
1. Put e-commerce at the heart of your growth strategy
Scaling your business starts with shipping beyond borders. The digital world has made it easier than ever to connect with customers anywhere. For those new to cross-border trade, starting on established online marketplaces offers a smart, low-risk way to get your feet wet before stepping out on your own.
“You can’t grow the business without e-commerce because the world today is a global village.”
- David Ngarambe, Managing Director of Rwanda Farmers Coffee Company
2. Partner with a truly global logistics expert
Exporting isn’t just about freight—it’s managing packaging, customs clearance, last-mile delivery, and building trust with your customers. That’s where a global logistics leader like DHL Express comes in. Operating in over 220 countries and territories, DHL combines international reach with local know-how to help SMEs unlock new markets smoothly.
3. Choose a partner who knows your business inside out
The right logistics partner doesn’t just ship your product; they streamline your operations, cut inefficiencies, and evolve with your needs. This kind of personalised support turns a service provider into a trusted strategic ally invested in your long-term success.
“We use DHL because they take the time to actually understand what we’re doing, how we’re doing it, why it’s important that our coffee gets to our customers fresh. They came into our roasterie to understand how we pack and find the most efficient way to pack.”
- Ritesh Doshi, CEO of Kenya-based Spring Valley Coffee
4. Stay authentic to your values
As your business grows, your values become your brand’s backbone. Today’s consumers want more than just products—they want to connect with the people and principles behind them. For Rwanda Farmers Coffee Company, fair trade isn’t just a label; it’s a commitment to ethical sourcing, fair wages, and community upliftment that sets them apart on the world stage.
5. Make sustainability non-negotiable
Sustainability is no longer optional—it’s essential. Global customers demand transparency, eco-friendly packaging, and low-carbon shipping options. Logistics partners can support this journey too. DHL’s GoGreen Plus programme, for example, helps reduce shipment carbon footprints using Sustainable Aviation Fuel. The planet wins, your customers win, and so does your bottom line.
Feeling inspired? DHL Express is here to help South African SMEs like yours reach further, connecting local entrepreneurs to global markets with reliable, fast cross-border shipping. Your business could be the next big success story.
Open a DHL Express Business Account
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