Singles’ Day, Black Friday, Christmas…Peak Season is nearly here! To help you SME Superheroes manage the rush – and keep your customer promises – our DHL Express experts are sharing their 10 best logistics tips.
1. Maintain regular supply chain communication
During Peak Season planning, your business will have a million things on its to-do list, including inventory forecasting, placing orders with suppliers, and getting a reliable delivery service in place. But you don’t have to do it all alone…
“Work with a trusted logistics partner and communicate often – let them in on your marketing strategy and product roadmap so that all parties can prepare for spikes in volume throughout the peak." - Rachel McGarry, Head of E-commerce, DHL Express US
2. Know that first impressions count
You can build brand trust with first-time buyers by partnering with an established name.
“DHL on your home page will have a positive impact on conversions if the customer is purchasing on site for the first time.” - Ben Mclean, Head of E-commerce UAE, DHL Express
3. Tap into Artificial Intelligence
AI in logistics is a fast-growing trend, and is something your business should lean into this Peak Season to save time and money. From inventory management to last-mile delivery optimisation, discover how AI can transform your operations.
Read more about tapping into Artificial Intelligence here.
4. Offer a personalised customer experience
The key to increasing your customer retention rate lies in delivering personalised services. By tapping into customer behavioral data – like past purchases and browsing history – you can give them a better experience this Peak Season. This might mean, for example, curating gift guides customised to their unique tastes, or sending a discount code for a specific product they were previously browsing on your website.
5. Consider offering free shipping…
Free shipping is one of the most effective ways to encourage customers to complete their purchase. While covering the cost can be tricky for small businesses, there are creative ways to make it work – like including it in your product pricing. A small shift in strategy could lead to a big boost in sales.
6. …and international shipping, too!
“I get asked how to enter new markets easily and profitably. I recommend using a trusted partner like DHL to share tools and local insights that enable confident market entry.” - Rachel McGarry, Head of E-commerce, DHL Express US
7. Be transparent with your customers about delivery deadlines
“During Peak Season, it is all about clear and open customer communication. There is no bigger disappointment than a late delivery after the holiday, so be transparent about which date you can guarantee the delivery by.” - Leendert van Delft, VP Global Sales Programs, Development & Global E-commerce, DHL Express
8. Offer convenient delivery options
“I advise merchants to prioritise the delivery experience so that their customer acquisition strategy delivers repeat customers.” - Rachel McGarry, Head of E-commerce, DHL Express US. With On-Demand Delivery, your customers can choose exactly when and where their orders are delivered – with full tracking, too. Offering this at your online checkout is sure to boost your conversion rate.
9. Don’t ignore product returns
E-commerce returns are a big hassle for small businesses, but unfortunately, they’re not going anywhere. Creating a seamless returns management system will help your business process returns quickly so that customers receive their refunds without delay. For more sustainable returns, you could consider a reverse logistics strategy – which promotes the recycling, reusing and repairing of returned products.
Read more about reverse logistics here.
10. Choose a trusted logistics partner – like DHL
The courier is often the only physical touchpoint your customers have with your brand so choose carefully. Speed, international shipping expertise and reliable delivery should be top priorities to ensure your business meets its customer promises.
“DHL Express is committed to remaining the partner of choice during the busy end-of-year peak season, which is often the most commercially important and operationally challenging time for many of our customers. Our flexible international network combines high quality service and reliable access to capacity, which allows businesses to react in real-time to changes in consumer demand, supplemented by digital tools that help them to improve the customer experience and optimise pick-up and final mile delivery.” - John Pearson, CEO at DHL Express.
Attention SME Superheroes! With Peak Season nearly here, we know there are a million things for small businesses to consider. But don’t fret! Use our dedicated Peak Season Sales & Logistics Checklist to ensure your business is fully prepared to cash in on every opportunity. Happy selling!
Download your free checklist here
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