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Every February 14th, Valentine's Day sparks a surge in gift-giving. Did you know that more than 36 million heart-shaped boxes of chocolates are sold each year1, and that nearly 250 million roses are grown in preparation for Valentine's Day2? Plus, shoppers in the U.S. alone spent nearly $26 billion on Valentine's Day gifts in 20233. The traditional day of love and romance is big business!
Loved-up consumers spend a lot of money and invest a lot of emotion in Valentine's Day. So, whether you're a retailer selling popular Valentine's Day presents or a business sending out promotional items, reliable shipping is crucial for capitalizing on this holiday season.
In this guide, we'll explore popular Valentine's Day gifts like chocolates, wine, perfume, and jewelry, providing tips on how to ship them safely.
We'll also delve into some of the more unusual Valentine's Day gift ideas, such as engraved items, scented candles, and weighted blankets, which offer more unique ways for your customers to express their love and appreciation.
Chocolate is a classic Valentine’s Day gift for many reasons, acting as a versatile way to express a range of sentiments. Since the Aztecs back in the 15th century, chocolate has also been considered a powerful aphrodisiac. The Aztec Emperor Moctezuma was said to drink large quantities of it before spending time with one of his many partners4! This enduring popularity translates into a significant sales opportunity for your business, allowing you to offer a variety of chocolates to cater to diverse tastes and budgets and capitalize on the Valentine's Day market.
When shipping food items locally, it's a good idea to re-confirm your local postal regulations, as some types may not be allowed. However, if you're looking for a hassle-free way to send your treats, using a reliable courier like DHL Express is usually a safe solution.
For international shipments, it's wise to check the destination country's customs rules beforehand. Some countries have restrictions on certain foods, so you don't want any surprises at the border.
Here are a few more tips to keep in mind:
Find out more on how to ship food safely here.
Why is perfume looked upon as a romantic gift? Apparently, it’s because smells, emotions and sexual attraction are all processed in the same part of the brain: the limbic system5. This means that perfume can help to evoke memories, change a mood and even help people fall in love. This translates to a valuable opportunity for your business to capitalize on the emotional connection consumers have with fragrances. By offering a curated selection of perfumes and highlighting their potential to evoke cherished memories or a desired mood, your business can tap into the romantic appeal of fragrances and attract Valentine's Day shoppers.
Shipping perfume can be tricky, as it involves fragile glass bottles and flammable liquids, often making them classed as hazardous materials. However, with careful handling and adherence to regulations, you can ensure your perfumes reach their destination safely.
Here are some key points to consider:
By following these guidelines for shipping perfume internationally, you can be confident that they will arrive at their destination in pristine condition.
Gifting jewelry for Valentine’s Day is a relatively new idea, but it’s now one of the most popular ones. It likely originated back in the 1950s, when the jewelry company DeBeers ran a marketing campaign that associated giving diamonds with showing love6. The enduring popularity of jewelry as a Valentine's Day gift makes it a key product category for businesses. Its diverse range of styles and price points can allow your business to cater to various customer preferences and budgets, making it a versatile gift option for you to promote and sell during this romantic holiday.
Shipping jewelry, especially valuable pieces, requires careful consideration and adherence to regulations. Here are some key tips to ensure your jewelry arrives safely and securely:
By following these guidelines on shipping jewelry, you can ensure that it reaches its destination in perfect condition.
Wine is often seen as a sophisticated and romantic gift, making it a popular choice for Valentine's Day. Sharing a bottle of wine can be a special way to celebrate the occasion, whether it's a romantic dinner for two or a virtual toast with loved ones. Gifting wine also allows for personalization, with customers often choosing a type that reflects the recipient's taste or a bottle that holds special significance, such as one from a memorable trip or a vintage that marks an anniversary.
Shipping wine requires careful consideration to protect the delicate bottles, ensuring they arrive in optimal condition. Here are some key guidelines:
Compliance: Ensure you comply with all relevant regulations and restrictions regarding alcohol shipping, both domestically and internationally.
Whether it's a romantic message for a partner, a heartfelt quote for a friend, or a personalized token of appreciation for a family member, engraved gifts offer versatility and emotional connection. Offering engraved items as Valentine’s Day gifts opens up opportunities for your business to cater to this large and diverse range of customer preferences and needs.
Much like shipping diamonds and other jewelry, engraved items often require careful packaging and handling to protect their delicate engravings and ensure they arrive in perfect condition. Here are some tips for shipping engraved items:
Scented candles have a unique appeal, that makes them an attractive gift for Valentine's Day. This popularity, combined with the variety of scents and styles sought after, offers your business a valuable opportunity to take advantage of the demand for these gifts, catering to diverse preferences and creating curated collections specifically for the occasion.
Shipping scented candles requires careful consideration to protect their delicate wax and glass containers. Here are some key tips:
Weighted blankets are a unique and comforting gift option for Valentine's Day, offering your business a way to tap into the growing wellness and self-care market. The therapeutic benefits of weighted blankets, such as reducing anxiety and promoting restful sleep, appeal to a wide range of consumers. By showcasing these benefits, your business can position itself as a supplier of thoughtful Valentine's Day gifts and boost your sales.
Weighted blankets can be bulky and heavy, so careful consideration is needed for shipping. Here are some key tips:
By following these tips for shipping large items, you can ensure your thoughtful gift arrives safely and in perfect condition, ready to provide comfort and warmth to your loved one.
Aside from those mentioned above, many other types of Valentine's Day gifts also require extra care and attention when shipping. For example, if you're shipping a custom portrait or a framed photo collage, it's essential to ensure it's packaged and shipped correctly to avoid damage.
For businesses shipping a large volume of diverse Valentine's Day gifts, DHL Express offers reliable and efficient solutions. Their expertise in international shipping and customs regulations ensures that your shipments reach customers worldwide safely and on time. Contact a DHL representative today to ensure all your holiday shipping needs are met with the utmost care and efficiency.