Recreating the online customer experience in B2B e-commerce

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Download this ultimate guide on business to business (B2B) e-commerce trends  to uncover the dynamic transformation of B2B e-commerce in the APAC region and harmonise the strengths of online and offline channels for growth.

B2B e-commerce has flourished in the Asia-Pacific (APAC) region over the last decade. While the pandemic made this shift profound, are businesses making the most of the opportunities that now lay ahead?

In our whitepaper, we explore the various trends and opportunities paving the way for profitable B2B e-commerce experiences within the region. Below are key takeaways you can expect:

What does the current landscape of B2B e-commerce look like?

While e-commerce platforms originally started in the B2C sphere, B2B businesses quickly recognised the unique benefits of e-commerce over traditional brick-and-mortar stores at overcoming challenges within the traditional B2B landscape. These include cheaper overhead and infrastructural costs, and better prioritisation of existing resources. The ability to network and connect faster in the digital realm is also a key springboard to improved relationships among manufacturers, exporters, suppliers and multinational companies.

Drawing from the fast-evolving nature of B2B e-commerce transactions over the last two years, our whitepaper outlines unique trends adopted across the APAC:

  • Personability: Categorising business personas within stakeholder relationships for greater product match

  • Language compatibilities: Connecting with global buyers and sellers without linguistic restraints

  • Seamless digital wallets and platforms: Leveraging features of B2C transactional infrastructures to fill gaps in traditional corporate methods

  • Network-centric digital marketplaces and social commerce: Making connections with a wider business clientele without geographical limitations
  • Access to local economies: Reaching outlying communities through B2B2C models


While the entire APAC region has seen overall growth in B2B e-commerce, trends are still largely guided by each country’s unique situation and circumstances. Country snapshots in our whitepaper reveal nuanced insights and strategic implications tailored to each market's distinct dynamics and growth trajectories. We explore how individual countries like Australia, Indonesia, and Japan present unique trends rooted in their different landscapes.

Is it the demise of brick-and-mortar stores?

Absolutely not.

The future of B2B e-commerce blends the best of online and offline, harmonising their strengths for optimal results. Learn more about the key driving forces listed below in our whitepaper.

Omnichannel approach

Metaverse & AI 



B2B buyers will lean towards high-value online transactions while still valuing multiple channels of interaction.

The emergence of the metaverse and AI personalisation will complement physical stores and not negate them. 

The cost of sales will drop while processes are streamlined for enhanced customer autonomy.

Both online and offline platforms will play pivotal roles in showcasing eco-conscious initiatives.

In essence, the evolution of B2B e-commerce is about integration, not elimination. It's about leveraging the best of both digital and physical realms to offer unparalleled customer experiences. 

Dive deeper into this synergy by downloading our whitepaper today.