When it comes to B2B and B2C E-commerce, the business approaches are quite similar. Both facilitate product discovery and sales on a digital marketplace. Not only that, both B2B and B2C E-commerce companies rely heavily on both last-mile delivery and efficient customer service functions to build healthy customer relationships and loyalty, which would generate revenue and growth for the business. To attract and retain their customer base, both also need unique marketing strategies.
However, when it comes to the functional approaches of B2B and B2C E-commerce, B2C (business-to-consumer) is the trade of goods and services that are sold directly to customers, like retail goods, apparel, OTC medicines, etc. On the other hand, B2B (business-to-business) is the marketplace that deals with the trade of goods and services that businesses need to build products and infrastructure, like raw materials.
To learn the business impact and growth of both these forms of E-commerce logistics better, below are some factors that are unique to both B2B and B2C E-commerce, as highlighted in the whitepaper released by DHL, titled “The Ultimate B2B E-commerce Growth: Tradition Is Out. Digital Is In.”
B2B buyers are generally company professionals who purchase the product because it is required for the development of finished goods by their company. Since the product to be purchased is to be utilised for a business need, the buying decision is often planned in advance and funds are allocated for it in projections. In B2C, the customer experience is based on a personal preference. The purchase is mostly driven by the customer's desire and motivation. If a product fulfils a customer’s pressing need, then the product will be sold.
Online shopping and shipping expectations have seen tremendous growth since the worldwide lockdown in 2020. People have started moving towards E-commerce business sites for most of their purchases with the best part being on-time delivery services. Therefore, if B2B and B2C companies have to boost their sales, partnering with a reliable logistics provider is a great way to build a strong customer relationship and brand value.
With DHL Express, you don’t have to worry about the safety or timely delivery of your goods. Our in-house logistics team comprising international specialists makes sure that your shipments are delivered on time and in the right condition. Additionally, our relationship with the local and international customs authorities helps many B2B and B2C E-commerce companies seamlessly import and export various kinds of products without worrying about clearance delays. Our door-to-door, real-time tracking and last-mile delivery services ensure that shipments are delivered without any hassle and in the best interest of the customer.
DHL Express’s whitepaper helps outline these major differences so that you are able to make business and tech decisions based on the necessities of your business type and things your audience would love.
Ready to get in-depth learning about the B2B e-commerce guide?
Your B2B e-commerce revolution starts here. Download the White Paper to begin your journey towards meeting the new customer demands and help your business grow into a more profitable operation.