Carbon Insetting | Carbon Offsetting |
---|---|
The organisation financially commits to sustainable practices to reduce or avoid greenhouse gas emissions directly related to its activities (e.g. use of sustainable aviation fuel) | The organisation brings down emission counts by investing in carbon-reduction projects outside of a business (e.g. tree planting) |
Through carbon insetting, GoGreen Plus allows businesses to bring down its Scope 3 emissions, which are indirect greenhouse gas emissions that arise in a company’s value chain, including transportation and distribution downstream
Unlike offsetting initiatives, insetting is acknowledged as a carbon reduction measure by the Science Based Target initiative since it is intended to reduce emissions directly associated with a business' operations down the supply chain.
Sustainable aviation fuels (SAF) are key to green shipping because they can reduce ordinary aviation fuels’ lifecycle emissions by up to 80%. SAFs are produced from alternative feedstock with better sustainable energy profiles, such as used cooking oil, corn, waste, hydrogen or CO2 synthesis. On the other hand, carbon-intensive traditional jet fuels – or kerosene – are obtained from petroleum.
of buyers state that environmental concerns impact their purchasing decisions
of customers are more likely to be loyal to a company which supports environmental issues
of buyers are willing to pay more for a product that is sustainable
of buyers are (very) interested in environmentally-friendly delivery methods
of buyers indicate they would pay more for a low emission delivery option