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15 Logistics Tips for your E-commerce Business this Peak Season
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Peak season is here, so what better time for us to share our top 15 logistics tips to help your business navigate the rush with minimal stress. We’ve asked our colleagues from DHL Express to share some of their expert advice, too. Read on…

Graphic image of presents and DHL logistics activities

1. Be prepared for disruption this peak season.

“This year, higher prices for both merchants and consumers has created unpredictable consumer demand. So, work with a trusted logistics partner and communicate often – let them in on your marketing strategy and product roadmap so that all parties can prepare for spikes in volume throughout the peak." - Rachel McGarry, Head of E-commerce, DHL Express US

Graphic image of presents and DHL logistics activities

2. Customers are for life, not just for peak season. 

Many businesses overlook the opportunity to increase their average Customer Lifetime Value. Invest in the customer experience during the holiday period and they’ll come back again and again.

Graphic image of presents and DHL logistics activities

3. Be transparent with your customers about delivery deadlines.

“During peak season, it is all about clear and open communication with your customers. There is no bigger disappointment than a late delivery after the holiday, so be transparent about which date you can guarantee the delivery by.” - Leendert Van Delft, VP Global Sales Programs, Development & Global E-commerce, DHL Express

Graphic image of presents and DHL logistics activities

4. Tech can help with the above.

“We encourage B2C customers to have system integration with DHL Express to reflect the correct Estimated Delivery Date.”  - Nizam Md Agil, VP Customer Service, DHL Express Singapore

Graphic image of presents and DHL logistics activities

5. Remember that free shipping will always be a big incentive for customers

Look at where you can absorb the cost elsewhere in your business – it will be a worthy investment. 

Graphic image of presents and DHL logistics activities

6. We recommend using DHL’s “Duties & Taxes Paid” service 

– this will charge customs fees back to your business, so your customers don’t have any unexpected, nasty surprises on delivery. 

Graphic image of presents and DHL logistics activities

7. It’s all in the details.

“The quality of data on the invoice is important, such as a clear goods description and the value of the sales transaction.” - Simona Lertora, VP Customs EU, DHL Express

Graphic image of presents and DHL logistics activities

8. First impressions count.

“DHL on your home page will have a positive impact on conversions if the customer is purchasing on site for the first time.”  - Ben Mclean, Head of E-commerce UAE, DHL Express

Graphic image of presents and DHL logistics activities

9. Let your customers have things on their terms. 

They will expect the convenience of choosing exactly when and where their deliveries arrive. The more choice and flexibility you can offer, the better!

Graphic image of presents and DHL logistics activities

10. Remember the last mile!

“I advise merchants to prioritize the delivery experience so that their customer acquisition strategy delivers repeat customers.” - Rachel McGarry, Head of E-commerce, DHL Express US

Graphic image of presents and DHL logistics activities

11. Offer your customers full tracking of their shipments. 

With DHL Express’ Time Definite International service, every shipment is actively monitored throughout the network – so both you, and your customer, have full transparency of its status, in real time.

Graphic image of presents and DHL logistics activities

12. Be prepared that what goes out, might come back. 

Returns are a big pain for online retailers, but there’s no escaping that offering a simple and free returns policy is a huge incentive for customers to shop with your business.

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13. Choose a trusted logistics partner – like DHL. 

For your customers, we are representing your brand and delivering your promise. And for your business, you benefit from speed, value-added services, and strong account management – all critical factors in reducing risk and maximizing opportunity throughout peak season.

Graphic image of presents and DHL logistics activities

14. And don’t forget the R word!

“Reliability! We continue to be the most reliable logistics partner globally. Our transit times are best-in-class in every market.” - Franz Haase, Quality Control Center Director EU, DHL Express

Graphic image of presents and DHL logistics activities

15. Think internationally.

“I get asked how to enter new markets easily and profitably. I recommend using a trusted partner like DHL to share tools and local insights that enable confident market entry.” - Rachel McGarry, Head of E-commerce, DHL Express US

 As the world’s most international company, we can ensure your peak season goes smoothly – wherever in the world your customers are! Click here to open a DHL Business Account.