
1 – Statista
The lines between social media and online shopping are blurring with the growth of e-commerce. In fact, Statista Market Insights1 revealed that the number of digital commerce users is expected to reach USD 4.43 billion by 2029.
With increasing internet and smartphone access, consumers turn to platforms like Facebook to buy and sell products while connecting with friends. This convergence of social interaction and commerce has fueled the rise of Facebook commerce or F-commerce in Bangladesh, enabling businesses to connect with customers through the platform they are already familiar with.
Facebook commerce or F-commerce refers to the practice of using Facebook as a platform to conduct online business. It differs from traditional e-commerce in Bangladesh, which typically relies on dedicated websites or online selling platforms. F-commerce leverages Facebook's social media features to facilitate transactions and build customer relationships.
Businesses can engage in Facebook through various means, including Facebook Shops, Facebook Marketplace, and Facebook groups:
F-commerce in Bangladesh is well-suited for goods such as ready-made garments, beauty products, handmade goods, and food, which are among the top-selling products in Bangladesh online.
F-commerce has democratized online business in Bangladesh, offering a readily accessible platform for entrepreneurs and established businesses alike. With its low barriers to entry and ease of use, it's an ideal platform for entrepreneurs looking to learn how to start a business on Facebook. When you take advantage of Facebook's extensive reach and social features, businesses can connect with a vast audience of potential customers, build brand loyalty, and drive sales.
F-commerce can help businesses through:
Setting up your e-commerce shop in Bangladesh through Facebook requires careful planning and execution. Here's a quick guide on how to start your online business.
Create a dedicated Facebook Page for your business to maximize your success with Facebook commerce. This will serve as your online storefront to showcase your products and engage with customers.
When setting up your Facebook commerce page, use a professional profile photo that aligns with your brand. A complete and informative "About" section is crucial, providing details about your business and contact information. This makes it easy for customers to learn more about your brand and offerings.
To succeed on online selling platforms like Facebook, prioritize your product presentation. Invest in high-quality product photography that showcases your products in the best possible light. In addition, highlight key features, capture unique selling points, and use visuals that resonate with your target audience. Complement these images with well-written product descriptions that provide essential information and benefits.
When setting your prices, research competitor pricing and market trends to ensure you offer competitive rates while maintaining profitability. To provide a seamless F-commerce experience, offer various payment options that resonate with various customer preferences. These may include mobile financial services like bKash, cash on delivery, and bank transfers.
Driving traffic to your F-commerce business in Bangladesh and generating sales requires a multi-faceted approach. Fast-track your selling on Facebook through:
Efficient order fulfillment is critical to ensure customer satisfaction and repeat business. Given the speed at which transactions occur on social media commerce, partnering with a reliable logistics provider will go a long way.
DHL Express offers valuable services for online sellers, including fast and reliable delivery with time-definite international shipping options. This ensures your products reach customers as scheduled, both domestically and across borders. Not only that, DHL Express’s technology can also help you optimize your shipments by reducing errors, potentially lowering shipping costs.
On top of that, DHL Express provides shipment value protection, giving you and your customers peace of mind knowing that goods are insured during transit.
F-commerce can be valuable for businesses that need to capitalize on the e-commerce market in Bangladesh. By leveraging Facebook's extensive reach and staying on top of social commerce trends, businesses can connect with customers and drive sales through online selling platforms.
Get started on your F-commerce business. Open a DHL Express business account to streamline your shipping today.
1 – Statista