Diwali Shipping 2025: International Shipping Tips From India | However Far Your Loved Ones Are, Make Them Feel at Home, This Diwali...

Diwali, also known as the Festival of Lights, is one of India’s most celebrated festivals. While its roots are deeply Indian, Diwali is celebrated by millions around the world, from Southeast Asia to North America, Europe, and beyond. This global celebration creates a surge in demand for traditional Indian products, including sweets, jewelry, handicrafts, apparel, and festive decor. 

For local exporters, Diwali presents a significant opportunity for shipping goods worldwide and reaching international customers. In this guide, we’ll explore the key tips, trends, and insights to help exporters from India navigate cross-border Diwali shipping successfully and expand their market reach.

Why Diwali is a golden opportunity for Indian exporters

During Diwali, homes are cleaned, decorated, and illuminated with lamps and candles, families gather to exchange gifts, and festive feasts are prepared to mark the celebration. This flurry of activity drives demand for a wide range of products—everything from gourmet sweets and traditional decor to sparkling jewelry, vibrant clothing, and the latest electronics.

For Indian exporters, this seasonal surge creates a golden window to meet the needs of customers both at home and across the globe. To meet this demand efficiently, many exporters turn to online platforms, which allow international buyers to access both authentic Indian products and streamlined shipping options easily. 

Mobile commerce takes convenience a step further—enabling purchases anytime, anywhere via smartphones or tablets. These channels are heavily targeted because they allow exporters to reach the diaspora across borders.

Global e-commerce & cross-border trends

Let’s explore some key cross-border statistics that show just how much opportunity Diwali creates for Indian exporters looking to deliver overseas.

• The global e-commerce market size is expected to grow exponentially, from a projected market volume of US$ 3.66 trillion in 2025 to about US$ 4.96 trillion by 2030.¹
• Mobile e-commerce (m-commerce) sales have grown substantially and are expected to reach US$ 2.5 trillion in 2025² .
• Cross-border e-commerce sales are projected to grow from US$ 613.03 billion in 2024 to an estimated US$ 1.2 trillion by 2035.³

For local manufacturers and exporters, this means greater visibility in high-value markets, higher margins by bypassing intermediaries, and the opportunity to build long-term brand recognition on the global stage.

What products are in high demand during Diwali?

Diwali celebrations drive demand across specific product categories:

• Fashion and jewelry sales: Apparel, jewelry, and accessories are in high demand during Diwali. Besides being traditional, purchasing new jewelry is also considered to bring luck and prosperity.
• Home decor and furnishings: Many people redecorate their homes for Diwali. Consumers shop for items like lamps, wall art, candles, and furniture.
• Electronics and appliances: Diwali is a popular time for purchasing electronics and home appliances as consumers take advantage of discounts and promotions to upgrade their gadgets and household items.
• Food and beverages: Sweets, snacks, and delicacies prepared and exchanged with loved ones are musts for celebrations. 
• Automotives: Diwali is considered auspicious for buying new vehicles, drastically increasing demand during this festive season.

Where are Indian goods in demand globally for Diwali?

With the growth of e-commerce and global demand during this festive season, there are many countries where exporters have potential markets. The United States, the United Kingdom, Canada, and Australia are some of the top importing countries.⁴ 

Please note that customs and duty regulations can change, and specific requirements may vary depending on the product type and value. To learn more about the required documents and customs regulations, please click here.

Common challenges for Diwali exports and how to overcome them

While Diwali presents a golden opportunity for Indian exporters looking to deliver overseas, it also brings a unique set of challenges. Understanding these common obstacles and preparing for them can help exporters stay ahead and ensure their products reach international customers smoothly.

Last-minute demand spikes

Diwali often triggers a surge in orders close to the festival. Exporters should plan weeks in advance to align production, packaging, and shipping schedules with global delivery cut-offs. Early preparation also allows for scalable inventory management, securing the best shipping services available in India and reducing the risk of missed deadlines.

Customs delays and documentation errors

Incomplete or missing documents, along with inaccurate product details, can slow down international shipping and even result in penalties. Double-checking required invoices, HS codes, and product descriptions ensures accuracy and avoids disputes. Clear documentation not only speeds up customs clearance but also builds trust with overseas buyers, while working with experienced customs brokers helps reduce clearance risks.

Destination-specific import restrictions

Each market enforces unique import thresholds, tax structures, and product restrictions. From limits on food items to restrictions on certain ingredients, staying updated on destination-specific rules ensures shipments are compliant, prevents rejection at borders, and avoids last-minute issues.

High parcel volume during peak season

Courier networks worldwide face congestion during Diwali. Partnering with international providers that offer proven cross-border expertise, transparent pricing, and express courier services from India with guaranteed delivery windows helps shipments stay on schedule. 

Offering customers real-time tracking and proactive updates also enhances their experience and builds confidence during the busy season.

Unexpected costs and currency fluctuations

Hidden courier charges for international shipping from India and shifting exchange rates can quickly erode profit margins. Exporters can safeguard their earnings by using transparent shipping solutions, comparing fee structures in advance, and adopting multi-currency payment options that help manage volatility.

DHL Express - your trusted worldwide express partner 

DHL Express, a global leader in worldwide express logistics, understands the significance of Diwali celebrations and the crucial role of Indian exporters in meeting the demands of the festival. Whether you are a business shipping products or sending gifts to friends and family abroad, DHL Express ensures your shipments arrive safely, on time, and in perfect condition.

Speed and reliability

DHL Express offers one of the fastest and most reliable international shipping services in the world. With extensive networks, competitive costs, and streamlined operations, we help exporters from India meet tight Diwali deadlines.

Customized solutions

From flexible packaging options to specialized services for fragile or high-value items, DHL Express adapts to your requirements to ensure smooth, hassle-free delivery.

International reach

Our global network spans over 220 countries and territories, making it easy for Indian exporters to reach customers anywhere in the world.

Efficient customs clearance

Navigating customs can be complex, especially during peak festive periods. DHL Express leverages its global expertise and local knowledge to streamline customs clearance, minimize delays, and ensure shipments comply with all regulations.

Sustainable practices

We are committed to sustainability, implementing eco-friendly initiatives to reduce our carbon footprint. Our efforts support environmentally conscious shipping practices, aligning with the values of a mindful Diwali celebration.

Brighten your Diwali exports with DHL Express

Diwali is a festival of lights—and a beacon of opportunity for Indian exporters. With global demand surging for sweets, jewelry, decor, electronics, and more, the festive season shines with potential. 

By planning ahead, staying on top of customs requirements, and choosing experienced logistics partners, exporters can overcome challenges like last-minute demand spikes, high parcel volumes, and documentation hurdles.

Let DHL Express be your guiding light this Diwali. Open a DHL Express business account today and ensure your festive shipments reach customers worldwide quickly, reliably, and hassle-free.

Frequently asked questions about exporting for Diwali