Wondering how landed cost impacts your business’s financial health? Discover essential insights in our dedicated guide – including how to calculate your final import expenses.
What is Landed Cost?
Let’s start with a simple landed cost definition. Then we’ll explain what that definition means in practice, give you a landed cost formula and a quick way of getting an estimate for your particular business with DHL's MyGTS (My Global Trade Services) tool, which includes a landed cost calculator.
Landed Cost Meaning
When managing a digital storefront, setting retail pricing requires evaluating much more than just raw material expenses. A variety of additional charges are linked to an item's journey from origin to the buyer’s door; identifying and factoring in all of these costs is vital for securing sustainable profit margins when coordinating international shipments.
In essence, landed cost represents the cumulative expense required to transport an item from the factory to a customer’s door. It encompasses base transport cost, insurance, and any applicable customs duties and taxes if the goods cross borders.
What is Landed Cost in Supply Chain?
This metric represents the cumulative total of various individual expenses: the product price, shipping and logistics costs, customs duties and taxes, and other regulatory fees, and insurance coverage. Below is a detailed breakdown explaining what each factor entails:
Product price. Encompasses the overall costs of procuring components and completing production, plus the seller’s profit margin, meaning the final selling price charged to customers.
Freight costs. Covers the total cost of moving goods directly to the final recipient: including freight charges, customs clearance fees, and any additional charges from the logistics provider.
Customs duties & taxes, and other regulatory fees. Each nation applies specific tariffs and duties tied to inbound or outbound merchandise, along with government administrative charges imposed by local Customs Authorities.
Insurance Costs: This safeguards your business against lost, stolen, or damaged inventory, with premiums calculated based on the type and declared value of the shipped goods.
Landed Cost Formula
The base formula below demonstrates how to determine your actual landed cost.
Landed Cost Estimation Tool
You can get a free Landed Cost estimate through DHL’s MyGTS, a free, user-friendly platform that will help you navigate all aspects of international shipping.
Get Landed Cost for goods in any country: calculate your product cost, duties & taxes, and freight charges to enhance your pricing strategy and give your customers transparency over shipping fees – which builds trust with your business.
You can log in to MyGTS with your existing DHL Express account, or register a new MyGTS account. Click below for your options.
The commercial value of understanding your landed cost
Failing to track your total operating costs puts your enterprise at risk of running at a loss! Determining these total cost components empowers you to:
Establish accurate pricing structures
Pinpoint areas to reduce costs – by switching suppliers, for instance
Provide customers with a clear cost breakdown during checkout, which helps drive long-term customer loyalty.
Variables that influence your final landed cost
A wide range of factors influencing your estimated landed cost are subject to frequent fluctuations. For example, the price of raw materials used in your products can rise or fall, along with energy costs associated with production. Transportation costs will vary according to the dimensions and weight of the cargo and the logistics provider you use. And of course, customs duties and taxes differ considerably between countries, as well as other regulatory fees imposed by Customs Authorities. Fluctuating currency exchange rates can also have a significant impact.
Overall, while the formula used to calculate your estimated landed cost is relatively simple, these variable factors render the process far more complicated and something you need to monitor closely.
Landed Cost Case Study
Below is an example of a small business’s landed cost estimate from DHL Express.
It provides the business with a detailed cost breakdown of the total costs of getting the product to the final destination
This ultimately enables them to optimize their pricing strategy and give the end customer a clear view of shipping costs..
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