Best products to sell online in 2022

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As a business owner, you know that it's important to keep your finger on the pulse of your industry.  With products that are up-to-date and relevant to your target market, you'll not only stay competitive, but you'll also ensure that your brand is top-of-mind for your customers.

By staying informed, you can tap into what’s trending and find in-demand products that will sell well. But how do you stay in the loop and know what are the best items to sell online? Here are some tips.

How do I find trending products?

1. Keyword research

To uncover product opportunities, one way to do this is to research keywords that relate to your industry. By understanding what potential customers are looking for, you can better position your business to meet their needs. Chances are, if they're typing certain keywords into search engines, there's a demand for products that relate to those keywords. By conducting keyword research, you can discover new product opportunities that you may not have otherwise considered.

By checking what people are searching for online, you can get a better sense of what products or services they might be interested in. And with that knowledge, you can make your business more visible to potential customers. 

2. Google trends

You can also gain more insight via Google Trends to find the best items to sell online and capitalise on the trend early. Simply filter the data by category, location and type to narrow down on your search. Additionally, you can get a glimpse into the things that have been trending over the past twelve months and more. 

This tool can help you understand local and global customers better, figure out what products or services they might want, and make informed strategic decisions about where to focus your efforts. 

3. Competitor analysis

Finally, you can do a quick check on what your competitors are doing on their social media platforms or websites. Analyze your competitors’ products to see what’s selling well and determine if there's an opportunity for you to enter the market. You can also find ideas for new products to develop based on what your competitors are offering. By understanding your competitors, you can develop strategies to beat them at their own game. 

What items are in high demand right now?

Without further ado, here are the best products to sell online in 2022:

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1. Fitness equipment

COVID-19 restrictions over the past two years have led to an increase in at-home workout solutions which – McKinsey&Company research shows – are here to stay. It is no wonder that global consumers are on the lookout for common equipment used at home. This can range from weight lifting to cardio fitness equipment for strength, endurance and flexibility. You can tap on this need for exercise equipment to help your customers DIY their gym at home. 

2. Home decor items

Similarly, with more people staying in, the global home decor market according to Allied Market Research, is estimated to register a Compound Annual Growth Rate (CAGR) of 3.9% from 2020 to 2027. As such, there's a lot of potential for growth in this category with furniture and fixtures for the kitchen, bedroom, living room and more. 

Additionally, depending on your budget, selling home decor items may not require a lot of investment on your part. You can start by stocking some basic items and expanding your inventory as sales grow. 

3. Toys

For parents who want to keep their kids entertained at home, toys are always a necessity. The products to sell will depend on the age group of the children that you are targeting. For example, if you are selling toys to parents with a newborn, safe infant toys may be your best bet. 

On the other hand, families with toddlers would love educational games such as building blocks and simple puzzles to spark their kid’s imagination.

4. Skincare

According to Statista, skincare is estimated to be US$189.3 billion on a global scale. What's more, buyers are increasingly interested in natural and organic skincare items for their everyday routine. Some examples of products to sell include facial cleansers, moisturizers, sunscreens and serums for different skin types. By manufacturing your products with ingredients that are important to your target audience, they are more likely to become loyal to your brand; after all, they'll need to keep coming back to replenish their supplies.

5. Fashion

Or if you are an entrepreneur with a passion for fashion, running your own clothing brand may be the perfect way to turn your love of clothes into a business. Unique apparel designs are sure to capture international customers, so you will want to be ready for an influx of overseas orders at any point of time. That way, you can ensure a smooth delivery process no matter where your customers are located. Check out how these Pinoy beauty brands have made a mark in this lucrative industry. 

Get started

In today's competitive market, customers expect their orders to arrive quickly and efficiently. When you start selling items online and have to get something across the country or around the world quickly, you need to rely on a partner you can trust. That's where DHL Express comes in. We're experts at fast delivery and on-demand shipping, so you can be confident that your package will get where it needs to go on time, every time. 

For more tips, create a DHL Express account with us and discover how you can cut down on shipping costs and prepare your business for peak seasons.