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As the world increasingly leans towards a health-conscious mindset, the global demand for sports equipment is surging. According to a report by Straits Research, the global sports equipment market size is expected to reach US$611.27 billion by 2031, expanding at a CAGR of 6.7% during the forecast period.
This upsurge is driven by people worldwide becoming more aware of the health benefits of regular exercise and the role of quality sports gear in enhancing their fitness routines. For businesses in Pakistan, this global trend presents a promising opportunity to export sports goods to the international market, especially given the country's capacity to produce high-quality sports equipment.
In 2021, Pakistan solidified its position as a significant player in the global sports equipment market, ranking as the 20th largest exporter in this category, with exports worth US$304 million, according to the Observatory of Economic Complexity (OEC).
Pakistan's reputation in this industry is anchored in its exceptional craftsmanship and quality, attributes that are internationally recognised. Sialkot, in particular, has garnered international recognition for its superior sports goods, as highlighted in reports by the Financial Times. A notable mention is Forward Sports, a company that has been at the forefront of sports equipment manufacturing in collaboration with global giant Adidas for nearly two decades. It produces the Al Rihla, the official ball for the FIFA World Cup, featured in training fields in Qatar and sold as replicas to fans globally. With an impressive production capacity of about 15 million footballs a year, the company has maintained Adidas as a loyal customer since the 1990s.
This exemplifies the potential and global reach of Pakistan's sports equipment sector, offering a glimpse into the opportunities that Pakistani businesses can tap into with the right strategy, quality assurance, and international partnerships.
Proper packing is paramount when shipping various sports equipment, from electric bikes and golf clubs to boxing gloves and gym equipment, as it ensures each item reaches its destination in pristine condition.
Selecting appropriate packaging is paramount when shipping sports equipment, as the integrity of the items relies heavily on their protection during transit. Standard packaging may suffice for non-fragile items like soccer balls or certain types of sports gear, but more delicate equipment, such as golf clubs, exercise machines, or a vaulting pole, necessitates additional protective measures.