Is Singles’ Day highlighted in your e-commerce calendar? It should be – although it originated in China, it’s become one of the biggest online shopping events in Saudi Arabia and in other parts of the world. Here’s everything you need to know about Singles’ Day on November 11 – and how to cash in.
What is Singles’ Day?
Move over Valentine’s Day, the singles want some fun, too! Singles’ Day on 11 November (11/11 – all the singles!) originated in China, conceived by a group of college bachelors who wanted a dedicated holiday to celebrate their singledom. Then in 2009, spotting an opportunity, China’s leading e-commerce marketplace Alibaba began marketing Singles’ Day as a special sales event. Taking note from China, Saudi Arabia too joined the bandwagon, and so did other countries worldwide. Following China's lead, Saudi Arabia embraced Singles' Day, launching its own promotional events. Since then, it's become an annual shopping bonanza where it’s not unusual for sales to reach ten times that of an average shopping day in the kingdom.
Meanwhile, interest is growing in the West, too. More consumers across Europe and North America are beginning to recognize Singles’ Day as a key date in the shopping calendar – especially as global e-commerce platforms continue to promote it with eye-catching discounts.
All of which means there are plentiful opportunities for businesses all around the world to make some big sales – providing they ship internationally, of course.
China’s Singles’ Day: what you need to know
It’s the world’s biggest shopping day
Singles’ Day is bigger than Amazon Prime Day and Black Friday combined!1 In 2025, transactions on the day surged 30% YoY to US$264.7 billion. This year, make sure your business takes a slice of this very lucrative pie!
It’s not just restricted to China
What began in China has now transformed into a massive shopping phenomenon in Saudi Arabia. Shoppers across the Kingdom are eagerly seeking Singles’ Day deals, while international brands are swiftly adapting to the growing demand. For SMEs in Saudi Arabia, this presents a unique opportunity to expand globally and achieve significant sales!
Saudi Arabia is your gateway to the GCC market.
As one of the fastest-growing e-commerce markets in the Middle East, Saudi Arabia has become a strategic entry point for businesses looking to expand across the Gulf region. Backed by strong digital adoption, high consumer spending, and Vision 2030-driven economic diversification, the Kingdom offers a thriving environment for both local and international brands. Through established e-commerce marketplaces and growing cross-border trade channels, businesses can build a strong digital presence, reach Saudi consumers without a large physical footprint, and benefit from flexible payment systems, advanced logistics, and a rapidly expanding online shopping culture.
It's more than just one day
The warmup period to Singles’ Day begins in late October. Many of the leading e-commerce marketplaces run presales to boost revenue and to allow consumers to pay deposits to secure popular items before the big day.
There’s room for everyone
Singles’ Day isn’t just for the big players – it’s a playground for SMEs too. Whether you’re niche or a newbie, there’s space to stand out and grab attention. With the right strategy, your business can shine on the world’s biggest shopping stage.
Shoppers in Saudi Arabia like to buy from overseas brands
Quality is a huge driver for Saudi shoppers when choosing international brands – they’re looking for products that stand out for their craftsmanship and reliability. Make sure your marketing highlights these qualities to truly connect with buyers.
Livestreaming is BIG business
Livestreaming has gained significant traction in Saudi Arabia, allowing customers to explore products in detail, which boosts sales for businesses.
Overseas brands must navigate local regulations for video hosting platforms. Focusing on high-quality images, video tutorials, and guides in listings is essential.
Sustainability is entering the conversation
Three-quarters of consumers in Saudi Arabia have embraced sustainable consumption, so highlighting your brand’s eco-friendly practices can help you stand out this Singles’ Day. It’s a win-win for the planet and your business.
How to sell to Saudi Arabia this Singles’ Day
- Do your research
To appeal to Saudi consumers, you need to know their buying behaviors and preferences. Luckily, we’ve done the research for you: dive into our dedicated Saudi Arabia country guide for all the local insights you’ll need.
- Optimize your e-commerce website for mobile
Mobile commerce dominates Singles’ Day, so ensure your customers have an easy, fast and intuitive experience – otherwise they’ll abandon their carts.
- Translate your content
Ensure your website copy and marketing messaging are converted into the local language for foreign browsers.
- Offer payment in Saudi riyals
Offer payment options and gateways that support transactions in Saudi riyals.
- Use the number 11 as a hook
Offering an 11% discount on sale items, for example, will show your brand is joining in the fun!
- Offer fast shipping
Saudi consumers may be deterred from buying from overseas brands, as they think their orders will be delayed. By partnering with DHL, you can offer customers Express international delivery. Just be sure to highlight it on your homepage to incentivize shoppers.
- Monitor your inventory closely
An inventory management system can help you track your stock levels in real time. If something sells out, you need to be ready to quickly pivot to promote another item instead.
Ship to Singles' Day customers across the world effortlessly with a DHL Express Business Account.
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