DHL partners with Saha Group, driving Thai E-commerce domestically and globally

Under this partnership, DHL in Thailand will support the development of Saha Group's domestic and international e-commerce business through DHL's world-class logistics and supply chain solutions, covering domestic and international delivery services, online marketing strategy development, fulfillment enhancement, and comprehensive import-export service quality.

E-commerce Market Growth Opportunities

E-commerce is becoming a key driver of the global economy. Thailand's e-commerce market was valued at USD 29.127 billion in 2024, with a growth rate of 10-15%, and is projected to grow at 20-25% in 2025.

The number of e-commerce users in Thailand is expected to increase continuously by 4.8 million people between 2025-2029, while the global e-commerce market will be valued at USD 6.8 trillion in 2025, driven by over 2.77 billion global online shoppers (33% of the world population), expanding to USD 7.95 trillion by 2027.

New E-commerce Platforms Drive Growth

To capitalize on e-commerce market growth opportunities, Saha Group has launched the "Friday Fair" e-commerce platform for the domestic market, enabling consumers to access over 700,000 quality Thai products 24/7, with DHL eCommerce managing the order management system and nationwide delivery services.

For the global market, Saha Group has developed the "BigXShow" platform using a live commerce model to promote Thai products to global markets in partnership with LALA Stations from South Korea, connecting with influencers from five countries: Thailand, South Korea, Japan, Malaysia, and Singapore. DHL Express manages the order management system and international delivery service, enhanced by MyGTS tools to simplify customs processes.

Both platforms have received positive market response, with Friday Fair and BigXShow showing continuous growth in user numbers and order volumes, reflecting the potential of Thai entrepreneurs to grow and drive the digital economy.

Mr. Pipope Chokvathana, Director and Executive Director, Saha Pathana Inter-Holding Public Company Limited says, "Amid economic volatility, e-commerce remains a vital channel for reaching modern consumers and serves as the main pathway to business growth both domestically and internationally. The success of Friday Fair and BigXShow platforms is made possible by having a professional partner with a global network like DHL to strengthen our logistics and transportation capabilities both domestically and internationally. Logistics is the critical factor that determines e-commerce business success. DHL is a strategic partner with experience operating in markets worldwide. The combination of our local market understanding and DHL's world-class service standards will create sustainable competitive advantages.

We are confident that regardless of any changes that may occur, having a strong domestic business foundation and reliable international partners will serve as pillars that help us grow stronger and seize new opportunities in any situation."

Mr. Kiattichai Pitpreecha, Chief Executive Officer, DHL eCommerce Southeast Asia says, "DHL eCommerce has an intimate knowledge and understanding of Thailand's e-commerce market landscape, cultivated over the years through close partnership with local entrepreneurs and SMEs. Leveraging our global logistics expertise, we are the quality leader and the trusted partner of choice for customers in Thailand who seek reliable, high-standard domestic delivery services at affordable prices.

We are delighted to be a crucial part of Saha Group in supporting Saha Group in achieving its e-commerce expansion goals through differentiated delivery quality that meets consumer expectations on all fronts. We believe that a seamless and satisfying shopping experience is fundamental to driving sustainable growth in the e-commerce sector."

Mr. Herbert Vongpusanachai, Managing Director, DHL Express Thailand and Head of Indochina says, "Thailand's export sector is growing robustly, with growth reaching 14.9% in the first five months of the year^[2], demonstrating that Thai products have strong potential and are well-received in global markets. Meanwhile, 52% of online shoppers worldwide are seeking products from foreign countries^[3], reflecting the strong trend in cross-border e-commerce markets. As a leader in international express delivery, we are not merely package delivery providers but serve as a bridge helping Thai products and Thai SMEs reach foreign consumers quickly and efficiently.

We are proud to partner with Saha Group in driving international e-commerce through DHL's global network, making it easy for Thai products to reach global markets and enhancing Thailand's competitive capabilities on the world trade stage."

This collaboration between DHL Group and Saha Group represents a significant step toward enhancing Thai entrepreneurs' competitive capabilities in global markets by bringing high-quality products to international markets through DHL's network covering more than 220 countries and territories worldwide, including opportunities to drive supply chain solutions and multimodal transportation from four business units operating in Thailand. This robust and sustainable e-commerce ecosystem will propel Thailand to become the online trade hub of Southeast Asia and create added value for the country's digital economy.

^[2] Kasikorn Thai research - การเร่งส่งออกไทย 5 เดือนแรกโตสูงกว่าที่คาด, 18 June 2025

^[3] SellersCommerce, 19 June 2025