It’s no secret that online customers love fast delivery. But they’re also looking for maximum convenience – choosing exactly when and where their goods are delivered. Welcome to the world of On-Demand Delivery. Here’s how this valuable service can boost your sales.
What is On-Demand Delivery?
On-Demand Delivery allows an e-commerce customer to choose exactly when and where their order is delivered. They can set their delivery preferences according to their specific needs. For example, they may choose to have their package left with a neighbor if they know they aren’t going to be in.
On-Demand Delivery is a fully flexible service that puts customer convenience at its center. It is driven by modern technology like automation and data analytics, meaning it can evolve to keep up with increasing customer demands.
What does the process of On-Demand Delivery look like?
Typically, an e-commerce customer will make an order online and select all their delivery preferences. This is then picked up by the retailer’s courier partner to fulfil.
The customer can choose from a range of options including delivery to a a parcel locker (kargo otomatı), neighbor, or alternate address. In short, maximum flexibility and convenience for the customer.
Another benefit of On-Demand Delivery is that the customer can receive notifications about their shipment’s status, in real time, so they can track where it is.
Benefits of On-Demand Delivery for businesses
Creates a competitive service
Your competitors are always just a click away from your customers, but your delivery offering can give you an edge. In fact, three in five consumers prefer to buy from retailers that offer a range of delivery options1. They want speed, convenience, flexibility and transparency – all of which On-Demand Delivery covers.
Enhances customer trust
With On-Demand Delivery, customers can receive push notifications from the courier about their shipment’s status. This transparency will build their trust in your brand.
Reduces failed deliveries
Did you know that a significant percentage of first-time deliveries fail?2 In a fast-paced and densely populated market like Türkiye, unsuccessful delivery attempts are not just a logistical headache; they are a cost burden and a carbon issue.
With On-Demand Delivery (ODD), customers can proactively choose to have their goods left with a neighbor or redirected to a parcel locker (kargo otomatı) or a nearby service point. By ensuring the package is delivered on the first attempt, you not only save on re-delivery costs but also significantly reduce the carbon emissions associated with the "last mile," boosting your brand’s sustainability credentials in the eyes of eco-conscious consumers.
Leverages automation
Much of On-Demand Delivery is automated, which makes it highly flexible. As an example, DHL Express’ ODD service allows customers to divert their shipments to an alternate address than the one they originally nominated when checking out on a retailer’s website.
Enables wider audience reach
This is a game-changer for e-exporters in Türkiye shipping to cross-border markets. It allows you to offer your global customers the same flexibility they expect from local giants, reducing return rates and increasing brand loyalty.
Offers better tracking
With On-Demand Delivery, businesses can track their shipments, 24/7, in real-time. This helps them know its exact ETA, and inform the customer if it is delayed.
Data analytics
On-Demand Delivery collates valuable consumer data which businesses can use to understand their customers’ behavior better. These insights help them predict demand patterns and ensure their inventory levels and fulfilment processes are prepared.
Cost savings
As so much of On-Demand Delivery is automated – using data insights to optimize every step of logistics – businesses will save money. For example, by being able to forecast demand surges, inventory levels will be more accurately managed, leading to lower warehouse storage costs.
Benefits of On-Demand Delivery for customers
Convenience, convenience, convenience
E-commerce customers can’t always be at home to receive their deliveries, and with On-Demand Delivery, they don’t have to. They are given control of where and when their orders arrive, which means a stress-free, seamless experience for them.
Full tracking
Customers love to track their deliveries – it gives them peace of mind and builds up the excitement for its arrival. With On-Demand Delivery, they can receive status notifications from the moment their shipment leaves the warehouse – including an estimated time of delivery, and even updates if the driver has been delayed.
Easy to manage
With the integration of mobile app technology, On-Demand Delivery customers can manage and track their shipments, in real-time, with the push of a button – it doesn’t get easier than that!
How DHL can help
With DHL, you can offer your customers full delivery flexibility and convenience. In addition to its Express services, it also has the following On-Demand Delivery services:
- DHL Express Service Point: your customer can collect their parcel(s) at any DHL Express Service point located in the receiving country.
- Signature Release: the goods can be delivered without the need for the customer’s signature.
- Schedule A New Delivery Date: your customer can change their delivery date and time up to seven days from the original.
- Leave Package With A Neighbor: your customer can nominate a trusted neighbor to receive the delivery in the event they are not at home.
- Deliver To Another Address: your customer can request to change the delivery address at a later point.
- 30 Day Vacation Hold: Especially useful during holiday seasons, customers can request DHL to hold their delivery for up to 30 days.
Whichever option the customer chooses, they will also receive notifications of their shipment’s status, via email or text message. All of which means the best experience with your business – crucial if you want them to return.
Ready to integrate On-Demand Delivery into your business? Apply for a DHL Express Business Account, here.
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