‘’FREE’’ & FAST DELIVERY & RETURNS IS KEY TO SALES – ALONG WITH A TRUSTED PROVIDER

Delivery and returns are a big reason sales are won or lost. But it goes beyond just offering the options that shoppers want to receive and return their items. Shoppers expect ‘free’ delivery and returns, and their items delivered by a provider they know and trust. Get either of these things wrong, and they’re likely to abandon their cart at checkout.

When it comes to delivery and returns, cost is a dealbreaker. Shoppers increasingly expect free options as standard – and many will walk away if they’re not offered. Free delivery and returns reduce barriers to purchase and give shoppers the confidence to hit ‘buy now.’ If you want to stay competitive, it pays to make ‘free’ part of your promise.

From missed deliveries to complicated returns, customers remember bad experiences. And these shape their future buying decisions. Shoppers need to feel confident that their order will arrive on time and in good condition, and that returning it will be simple if it’s not right. A reliable, trusted delivery and returns provider sets clear expectations at checkout – and can be the difference between winning the sale or losing it.

As shopper frustrations rise year-on-year, it presents a unique opportunity for retailers to identify pain points and improve the customer experience.

There’s no such thing as truly ‘free’ delivery or returns – but including this cost in your product pricing instead of adding additional charges at the checkout could be the solution. Shoppers also want better product information and images – getting this right is crucial to the sale and minimizing returns.