YouTube |
TikTok |
|||
Argentina |
67% |
56% |
22% |
14% |
Australia |
50% |
32% |
23% |
22% |
Austria |
25% |
27% |
21% |
18% |
Brazil |
53% |
55% |
38% |
27% |
Canada |
48% |
29% |
26% |
19% |
The Czech Republic |
47% |
23% |
24% |
13% |
France |
32% |
26% |
26% |
22% |
Germany |
29% |
34% |
28% |
25% |
India |
69% |
70% |
65% |
27% |
Italy |
35% |
31% |
24% |
20% |
Malaysia |
61% |
46% |
29% |
81% |
Morocco |
88% |
66% |
50% |
42% |
The Netherlands |
36% |
31% |
26% |
22% |
Nigeria |
88% |
74% |
63% |
56% |
Poland |
44% |
26% |
30% |
21% |
South Africa |
65% |
30% |
27% |
27% |
Spain |
31% |
35% |
27% |
24% |
Sweden |
45% |
29% |
26% |
18% |
Thailand |
78% |
49% |
42% |
86% |
Turkey |
43% |
66% |
47% |
27% |
The UAE |
69% |
68% |
53% |
55% |
The UK |
46% |
30% |
28% |
39% |
The USA |
51% |
33% |
38% |
40% |
Gen Z |
54% |
60% |
40% |
48% |
Millennials |
64% |
53% |
42% |
39% |
Gen X |
52% |
34% |
32% |
27% |
Baby Boomers |
36% |
17% |
20% |
13% |
Head to page 18 of the 2025 E-Commerce Trends Report to view the full data.
Head to page 16 of the 2025 E-Commerce Trends Report to view the full data.
Head to page 17 of the 2025 E-Commerce Trends Report to view the full data.
Meet the social shopper
Want to sell to today’s social shoppers? Start by understanding how they buy, what they expect – and how to earn their trust.
Their in-app behavior goes beyond social platforms – 83% use retailers’ apps to browse and buy. They are one of the most trusting shopper types during the Black Friday sales, with 56% completely or mostly trusting retailers’ offers and prices during this seasonal event.
Head to page 53 of the 2025 E-Commerce Tends Report to access the full infographic.
All stats and figures are taken from the DHL eCommerce Online Shopper Survey conducted between February and March 2025. Respondents were required to have made at least one purchase online within the three months prior to the survey. 70+ questions were asked to 24,000 respondents across 24 countries (1,000 per country) with an equal split across demographics – where possible. The countries chosen for this survey represent some of the most active e-commerce markets across the globe. Where percentages do not equal 100%, this is due to certain questions having multiple-choice options. Where there is a deviation of percentages over 100%, this is due to rounding of answer options. Not all data from the survey is displayed on this page. Country, regional, generational, and shopper profile data is provided, but this does not reach a level of statistical significance to make definitive statements about specific groups globally. Figures are correct at the time of publishing.
