How often do shoppers typically return purchases?

What percentage of shoppers online orders are being returned to retailers?
Up to 30% |
30 to 50% |
More than 50% |
|
Global |
91% |
6% |
2% |
Europe |
93% |
6% |
1% |
Gen Z |
88% |
9% |
3% |
Millennials |
90% |
8% |
2% |
Gen X |
94% |
5% |
2% |
Baby Boomers |
96% |
2% |
1% |
Why do shoppers typically return unwanted items

|
Returns preferences |
|
Returns label preferences |
|
|||
|
Home collection |
Parcel locker |
Parcel shop |
|
Label included in their parcel |
Print label at home |
Scan a QR code at the drop-off point |
Argentina |
28% |
16% |
55% |
|
58% |
18% |
24% |
Australia |
24% |
16% |
60% |
|
64% |
16% |
20% |
Austria |
8% |
47% |
45% |
|
61% |
24% |
15% |
Brazil |
24% |
36% |
40% |
|
60% |
13% |
28% |
Canada |
26% |
11% |
62% |
|
55% |
25% |
20% |
China |
65% |
15% |
20% |
|
60% |
10% |
31% |
The Czech Republic |
11% |
33% |
56% |
|
61% |
14% |
25% |
France |
11% |
17% |
72% |
|
54% |
28% |
18% |
Germany |
15% |
26% |
59% |
|
50% |
20% |
29% |
India |
67% |
13% |
19% |
|
56% |
17% |
28% |
Italy |
43% |
13% |
44% |
|
52% |
26% |
22% |
Malaysia |
37% |
29% |
34% |
|
65% |
12% |
24% |
Morocco |
45% |
33% |
22% |
|
65% |
12% |
23% |
The Netherlands |
13% |
11% |
76% |
|
57% |
15% |
29% |
Nigeria |
33% |
11% |
56% |
|
65% |
6% |
30% |
Poland |
11% |
67% |
21% |
|
49% |
20% |
31% |
South Africa |
64% |
10% |
26% |
|
62% |
10% |
28% |
Spain |
35% |
14% |
51% |
|
53% |
17% |
30% |
Sweden |
7% |
16% |
77% |
|
66% |
12% |
22% |
Thailand |
44% |
11% |
45% |
|
62% |
14% |
25% |
Turkey |
57% |
17% |
26% |
|
64% |
11% |
25% |
The UAE |
73% |
14% |
13% |
|
56% |
12% |
32% |
The UK |
24% |
19% |
57% |
|
53% |
16% |
30% |
The USA |
29% |
16% |
56% |
|
56% |
19% |
24% |
Global |
34% |
22% |
45% |
|
58% |
16% |
26 |
Europe |
21% |
26% |
53% |
|
56% |
18% |
25% |
Gen Z |
32% |
27% |
40% |
|
51% |
16% |
32% |
Millennials |
35% |
23% |
43% |
|
56% |
16% |
28% |
Gen X |
36% |
19% |
45% |
|
62% |
15% |
23% |
Baby Boomers |
31% |
15% |
54% |
|
66% |
17% |
17% |
Social shoppers |
37% |
23% |
40% |
|
57% |
15% |
28% |
Sustainable shoppers |
36% |
22% |
41% |
|
58% |
15% |
26% |
Cross-border shoppers |
33% |
24% |
43% |
|
56% |
17% |
27% |
Black Friday shoppers |
33% |
22% |
45% |
|
57% |
16% |
26% |
Refurbished and recycled shoppers |
32% |
24% |
44% |
|
55% |
17% |
28% |
Subscription shoppers |
40% |
23% |
37% |
|
53% |
18% |
29% |