- How shoppers in each market browse, buy and pay online
- The importance of sustainability – and what shoppers will do to be more environmentally-conscious
- The impact of social trends and the future of social commerce
- Whether shoppers in the market believe the Black Friday hype
- What your business can do to win over shoppers
- Shoppers’ cross-border buying habits – and what your business can do to encourage overseas purchases
- How you can avoid shoppers’ abandoning their carts at checkout
- What makes or breaks a sale (and it’s not the products you sell)