Why are online shoppers buying from other countries (and how can you sell to them)?
Interested in expanding into new markets? Discover the shopping habits of people who buy from abroad – from what they purchase and where from to why they do (or don’t) buy from abroad.
We’ve surveyed 12,000 shoppers across 24 countries to provide you with valuable insight into the crossborder online retail market.
In this report, we explore how often shoppers are buying from abroad, whether they are satisfied with the international delivery experience, and what your business can do to reassure shoppers who don’t feel confident buying from other countries.
Do you offer your customers simple, free returns and secure payment options? We uncover why you should if you want to successfully sell across borders.
Listen to the AI generated audio overview of our Cross-Border Buying Report.
Disclaimer: This audio was created using Googles NotebookLM by uploading our 2024 DHL eCommerce Cross-Border Buying Report to the NotebookLM tool. The video was created & subtitles added using Clipchamp. The video above uses a royalty free music track from upbeat.io. Read more about Googles generative AI policy here. Links and information correct as of the upload date: 22/10/2024.
Are businesses selling the products that over 1 in 2 cross-border shoppers want?
There are active shoppers abroad waiting to buy a range of products from retailers in other countries but which products do 57% of shoppers say they buy from retailers in other countries the most? And, are social media purchasers buying more from abroad compared with the average cross-border shopper?
A spotlight on European buying behavior
Online shoppers in this region frequently buy from their neighbors, but which countries are they buying from most often? And, in which country are 95% of respondents buying from abroad? Discover the cross-border habits of European shoppers (and what businesses can do to sell to this region).
Why are people buying from abroad? Or, why are they not buying from retailers in other countries?
Did you know that 53% of shoppers buy from other countries to get lower prices? But what do 49% of shoppers say is their biggest barrier to buying from abroad? We uncover all the reasons why people do and don’t buy from overseas retailers to help businesses better understand the cross-border market.
Selling to online shoppers in other countries might seem daunting, but there's a booming and active market buying across borders.
To access this market, it is clear retailers need to offer a few key things: a website in their local language and currency, globally trusted payment options to ease fraud concerns, and from a delivery perspective, not only partnering with a reliable provider for delivery and returns but also being transparent about transit times and costs.
A recurring theme across all our Trend Reports is that the delivery and returns options offered can make or break a sale.
Pablo Ciano, CEO – DHL eCommerce
