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Reports

Why are online shoppers buying from other countries (and how can you sell to them)?

Interested in expanding into new markets? Discover the shopping habits of people who buy from abroad – from what they purchase and where from to why they do (or don’t) buy from abroad.

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Read the Cross-Border Buying Report

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We’ve surveyed 12,000 shoppers across 24 countries to provide you with valuable insight into the crossborder online retail market.

In this report, we explore how often shoppers are buying from abroad, whether they are satisfied with the international delivery experience, and what your business can do to reassure shoppers who don’t feel confident buying from other countries.

Do you offer your customers simple, free returns and secure payment options? We uncover why you should if you want to successfully sell across borders.

Did you know?

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55%

of global shoppers buy from retailers in other countries.

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4 in 5

social media shoppers buy from abroad at least once a month.

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48%

say free returns would encourage them to buy from other countries.

Discover valuable insights that can help you meet customer expectations

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Are businesses selling the products that over 1 in 2 cross-border shoppers want?

There are active shoppers abroad waiting to buy a range of products from retailers in other countries but which products do 57% of shoppers say they buy from retailers in other countries the most? And, are social media purchasers buying more from abroad compared with the average cross-border shopper?

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A spotlight on European buying behavior

Online shoppers in this region frequently buy from their neighbors, but which countries are they buying from most often? And, in which country are 95% of respondents buying from abroad? Discover the cross-border habits of European shoppers (and what businesses can do to sell to this region).

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Why are people buying from abroad? Or, why are they not buying from retailers in other countries? 

Did you know that 53% of shoppers buy from other countries to get lower prices? But what do 49% of shoppers say is their biggest barrier to buying from abroad? We uncover all the reasons why people do and don’t buy from overseas retailers to help businesses better understand the cross-border market.   

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Interested in finding out the delivery and return options shoppers want?

Read our Delivery and Returns Report where we uncover the factors influencing consumers’ buying decisions, what (and why) social media and crossborder shoppers are buying online, and how important sustainability is in today’s e-commerce landscape.