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Enhancing e-commerce site design: 5 strategies to skyrocket sales

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According to ecommerceDB, a partner of Statista, Bangladesh is poised to unlock substantial e-commerce potential, with a projected revenue surge to a remarkable US$7,520.3 million by 2023. This growth trajectory not only outpaces global peers like Peru but also sets the stage for an impressive compound annual growth rate (CAGR 2023-2027) of 15.8%. Already positioned as the 36th largest e-commerce market, the vibrancy of the Bangladesh e-commerce sector is evident. 

However, in the dynamic landscape of e-commerce, most business owners will understand that the industry's rapid expansion does not guarantee an equivalent surge in revenue. 

Yet, regardless of whether striving to accelerate sales or seeking to amplify already satisfactory results, there is no doubt that growing revenue will always remain the primary goal of businesses. This is where the proper e-commerce website design optimisation comes into the picture.

E-commerce website design stands as a potent catalyst, wielding the potential to transform e-commerce ventures. From the aesthetics that grace your digital storefront to the seamless functionality that underpins user interactions, every facet plays a pivotal role in shaping the customer experience. But with the imperative to enhance e-commerce website design remaining indisputable, how do you go about doing just that?

What are the main features of a high-performing e-commerce platform?

E-commerce platforms are the backbone of successful online businesses, offering a suite of essential tools and features. Therefore, before diving head first into e-commerce sale ideas and e-commerce business strategies that revolve around online store website design, it is essential to understand these core features first. After all, these elements work harmoniously to ensure smooth operations and elevate the customer buying journey. 

Some of the essentials of a high-performing e-commerce site run by both small and large businesses include a well-designed shopping cart, product videos, customer reviews, rating sections, and many more.

That being said, it's not necessary to explore every feature your e-commerce website builder boasts. But, it's always advisable to delve into those that align with your customer's expectations, particularly those leveraged by leading retailers to skyrocket sales.

Best e-commerce website development strategy to increase sales

Crafting a winning e-commerce website development strategy to boost sales hinges on a fundamental principle — meeting and exceeding the expectations of your customers. By aligning your approach with what customers have come to anticipate, you lay the foundation for a successful and growth-oriented e-commerce venture. In this pursuit, understanding and implementing key elements that resonate with your target audience become paramount. 

Consider the following e-commerce website design best practices:

1. Streamline the user-experience

Whether you're running an intricate platform or looking to design a more accessible one, the call for seamless digital interactions resonates universally. 

This is because instances of less-than-optimal digital encounters can lead potential patrons to swiftly navigate away from your site — a departure that could potentially mark the end of a customer journey. Therefore, prioritising an enhanced user experience through web accessibility measures can lead to multifaceted benefits, driving not only improved website metrics but also cultivating newfound popularity and prosperity.

Steering toward a more navigable landscape, web accessibility practices serve as a compass in this pursuit by doing one main thing — enhancing navigation. Equipping websites with features like well-structured page headings simplifies the browsing experience for all users. Streamlined navigation also collectively alleviates the visual clutter on a site, promoting ease of use for everyone.

2. Optimise product listing and descriptions

Unlocking the potential of your e-commerce website involves optimising various aspects, and one often overlooked goldmine for boosting conversions is your product listing pages. These pages serve as more than just a catalogue — they hold the key to enhancing user experience and driving final conversions.

The building blocks of an effective product listing page start with essential components that improve the chances of customers finding what they want and making a purchase. Consider these e-commerce website product listing tips:

  • Title: Craft concise titles that fit within display limits, conveying vital product information.
  • Description: Optimise product descriptions with relevant keywords to improve search engine optimisation (SEO) and product visibility.
  • Category Name: Place products in relevant categories for easy navigation and discovery.
  • Imagery: Utilise high-quality, consistent product images to ensure swift comprehension of your product offering.
  • Price: Offer competitive pricing to entice potential buyers.
  • Call-To-Actions (CTAs): Leverage well-designed, visible call-to-action buttons that guide users toward desired actions.

3. Implement effective search functionality

Ensuring effective e-commerce website design also involves guiding users to their desired information efficiently. Failing to do so may lead to missed business opportunities and reduced visibility as users exit prematurely.

One crucial approach to enhance website usability is by incorporating robust search functionality. This empowers users to swiftly locate specific content by inputting relevant keywords, eliminating the need for exhaustive exploration. 

Consider integrating the following navigational aids to enhance user experience:

  • Filter menu: This offers various attributes for users to fine-tune their searches. You may consider including pricing, colour, style, availability, and size. Providing these filtering options creates a seamless journey for customers to discover precisely what they're seeking.
  • Sorting menu: A sorting menu with different criteria not only organises products but with features like a dropdown menu with options such as "Price: Low to High," "Newest," or "Rating: High to Low," the comparison process can be simplified. Moreover, users can swiftly identify products aligning with their preferences.

By integrating these potent search functionalities into your website's design and complementing it with intuitive refinements and sorting capabilities, you can foster engagement and enhance the potential for conversions.

4. Simplify the checkout process

When shopping in online stores, the shopping cart stands as the final step between potential customers and a successful sale. However, the issue of shopping cart abandonment is one commonly experienced by all e-commerce business owners. 

Shopping cart abandonment has several causes, and the main one revolves around the complexity of the checkout process. However, adept design can transform these near-sales into tangible successes. 

A strategic approach begins with thoroughly evaluating your shopping cart design to identify and rectify potential pitfalls. To do that, determine if your shopping cart design is user-friendly, relies on too many steps and is marred by glitches or complexity. Even minor inconveniences, like the loading speed being too slow, can sway customers away. Identify these issues and eradicate the friction points unearthed. And always prioritise simplicity over complex website designs. 

5. Ensure responsive customer support

Unquestionably, social media marketing, like TikTok marketing, can promote a brand, product, or service. It can also act as a conduit for brands to offer real-time customer support and address queries promptly, enhancing customer satisfaction. But beyond that, customer service has evolved into a powerful marketing strategy for numerous successful brands.

This is because for many shoppers, they experience heightened satisfaction when they can converse with a staff member to address their inquiries quickly. This increases the likelihood of conversion. 

Therefore, to ensure responsive customer support, look into the potential of chatbots and engagement automation.

Streamline your e-commerce international shipping with DHL Express

Mastering the art of e-commerce website development requires a meticulous understanding of customer expectations and preferences. From streamlining the user experience and optimising product listings to implementing effective search functionality, each facet contributes to a comprehensive approach that propels conversions and customer loyalty. However, there is one more crucial aspect to consider.

Once an order is placed online, the foremost question on a customer's mind is the anticipated arrival time. Hence, efficient shipping plays a pivotal role in elevating your business to new heights. 

As you embark on this journey to enhance your e-commerce platform or start your own business in Bangladesh, DHL Express stands as your reliable partner. Recognising that your e-commerce success hinges on swift and reliable shipping, we offer streamlined shipping solutions and enable seamless international connectivity. 

Open a business account with us, and embark on a journey fueled by speed, reliability, and success.