Lately, it feels like the US is rolling out new tariff changes nearly every day. For companies exporting to the US, this can create a lot of uncertainty. But there's no need to worry—this article offers practical guidance to help SMEs adapt to these evolving trade conditions and ensure their shipments stay on track with minimal delays.
What are tariffs and how are they applied?
In simple terms, tariffs are taxes or duties that a government places on imported goods.
Tariffs primarily serve two key purposes:
- To shield domestic industries by increasing the cost of imported goods—making locally made products more competitive.
- To provide a valuable source of income for the government, especially in nations with high trade volumes.
In the United States, tariff payments are handled by the Customs and Border Protection (CBP) agency at various entry ports. The specific duties owed depend on several factors, including the product’s classification code, declared value, country of origin, and related shipping costs.
Who pays tariffs?
In general, responsibility for payment of the tariff will be agreed between the shipper and recipient upfront. This forms part of the shipment’s Incoterms® – a uniform set of international trade standards that outline who is responsible for transportation, cargo insurance, export and import formalities, payment of duties and taxes, and at what point risk transfers from the seller to the buyer. This helps all parties meet their obligations.
The impact of the US tariffs
In recent months, the United States has introduced a series of tariffs, many aimed at imports from China, the European Union, and other key trade partners. These rapid policy shifts have posed significant challenges for foreign SMEs, which often lack the financial cushion and operational agility of larger firms.
Policy changes were often rolled out quickly, with minimal lead time, leaving SMEs scrambling to adapt – all whilst trying to meet US expectations for fast and reliable delivery.
Wider trade disputes have also contributed to rising shipping costs, particularly along major trade lanes like those connecting Asia to the U.S. Some exporters have been forced to reroute goods, navigate more complex customs procedures, or face delays at ports. These complications often lead to added expenses such as demurrage, warehousing fees, and other unexpected logistics costs.
Perhaps the most pressing question for any SME is this: who will end up covering these increased costs? For most, absorbing them internally simply isn’t realistic. But passing them on to customers can make their products less competitive. It’s no surprise, then, that this period has been deeply concerning for many businesses. The good news? While the challenges are significant, there are still steps SMEs can take to navigate them more effectively…
How can businesses mitigate the impact of US tariffs?
To lessen the impact of tariffs introduced this year, businesses should take strategic steps to adapt. Here’s how:

1. Take a proactive approach
Start by performing a thorough assessment of your supply chain to identify where your business may be vulnerable to tariff impacts. Consider asking yourself the following critical questions:
- Which components or raw materials are imported?
- From which countries are these goods sourced?
- Are any of these items subject to existing or potential tariffs?
Tools like supply chain mapping software or even simple spreadsheets can help you track and assess where risks lie. This clarity will allow your business to anticipate cost increases and adjust procurement strategies before disruptions occur.

2. Consider diversifying your supplier list
Rather than relying heavily on a single country – particularly those subject to high tariffs – your business can:
- Seek out alternative suppliers in countries with which the US has favorable trade agreements (e.g., certain Southeast Asian nations).
- Consider nearshoring or reshoring to reduce dependence on international shipping and avoid geopolitical risks.
Expanding and diversifying your supply chain can help minimize the impact of tariffs while also strengthening your business’s ability to withstand other disruptions, such as pandemics or natural disasters.

3. Explore new markets
There’s a big world out there! If US tariffs are cutting into your profit margins, you can consider other markets:
- Domestic markets, where tariffs are not a factor.
- Expand into other countries or regions where trade conditions are more favorable and tariffs are lower.
- Target emerging markets with growing demand for your products and fewer trade barriers.
- Look into regional trade agreements your country is part of, which might open doors to neighboring markets.
By not relying solely on the US, you’ll reduce your exposure to tariff-related risks and open up new revenue opportunities elsewhere.

4. Build strong relationships with trade and logistics partners
Strong partnerships can offer more flexibility and better pricing during turbulent times:
- Work closely with freight forwarders, customs brokers, and logistics providers to understand shipping timelines and costs.
- Develop relationships with suppliers that allow for better negotiation on terms or alternative sourcing options.
- Foster transparency and collaboration throughout the supply chain to make joint decisions that benefit all parties.
Reliable partners are crucial when adapting logistics strategies or when immediate shifts in supply are needed.

5. Stay informed about tariff updates
US tariff policies can change quickly and often without much warning. SMEs need to:
- Monitor government announcements from the US Trade Representative (USTR) and the Department of Commerce.
- Subscribe to industry newsletters or join trade associations that provide updates and policy analyses.
- Consider engaging customs brokers or trade compliance consultants to navigate complexities and stay ahead of changes.
Staying informed empowers your business to respond swiftly, whether that involves stockpiling inventory ahead of a new tariff or fast-tracking entry into alternative markets.
For SMEs, managing tariffs goes beyond cutting costs; it’s about building long-term resilience. By taking a forward-thinking approach—focusing on supply chain diversification, exploring new markets, and strengthening strategic partnerships—your business can not only weather trade disruptions but also position itself for future growth.
US tariffs: FAQs
In general, responsibility for payment of the tariff will be agreed between the shipper and recipient upfront. This forms part of the shipment’s Incoterms® – a uniform set of international trade standards that outline who is responsible for transportation, cargo insurance, export and import formalities, payment of duties and taxes, and at what point risk transfers from the seller to the buyer.
Key reasons include:
- To protect US jobs and industries.
- To reduce trade deficits.
- To punish countries accused of intellectual property theft or unfair trade practices.
- To rebalance trade relationships in favor of the US.
- Increased costs on goods exported to the US.
- Sudden changes with little notice, making it hard to plan.
- More expensive shipping and customs processes.
- Disrupted supply chains.
- Difficulty meeting price and delivery expectations for US buyers.
Some options include:
- Shifting manufacturing or sourcing to tariff-free countries.
- Applying for tariff exclusions (in some cases).
- Re-negotiating supply chain terms.
- Exploring alternative markets beyond the US.
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