#News&Insights

Weekly trade update: 02/08/23

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The ultimate guide to rebranding
How to crack crowdfunding
Latest SME news

Rebranding: the ultimate guide

Rebranding: the ultimate guide

Rebranding has become a hot topic in the ever-changing world of business and marketing that we live in, especially in the wake of Twitter’s recent change to X. Staying relevant and capturing the attention of consumers is vital and rebranding is a powerful strategy companies can use to achieve this. Read more to understand all of what rebranding entails, the merits and risks of a rebrand and how businesses can execute it effectively.

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How to crack crowdfunding

How to crack crowdfunding

Crowdfunding is a way of raising money through fundraising from a large number of people via online platforms to finance start-ups or help grow existing businesses. Lucy Busk, founder of NICE, explains how crowdfunding has enabled her to grow her company with plans to expand further internationally. Listen to Lucy giving her top tips for cracking crowdfunding, creating innovative products and getting her brand onto some of the biggest retailers’ shelves.

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Small business news

Small business news

The latest small business news roundup looks at which countries are dominating Europe’s e-commerce market, how retailers have been tackling rising returns rates and explores the rise of “little treats” culture. Read all this and more, in the small business news roundup.

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