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The Importance of Inventory Accuracy & Tips To Improve It

4 min read

Inventory accuracy refers to how closely your recorded inventory matches your actual physical stock. To maintain this alignment day to day, accurate inventory management involves regular stock counts, tracking tools, and standardising processes. 

These methods might sound like basic common sense, but it’s always important to take stock - literally - of your inventory and how you plan to continually improve inventory accuracy in a warehouse.

Staying on top of this key area allows you to avoid lost revenue, missed sales opportunities, untraceable stock, unhappy customers, a damaged reputation, and a poor working environment. Let’s explore practical strategies and tools to make managing your stock easier, more accurate, and less stressful.

 

Importance of inventory accuracy

When your inventory data is reliable, everything else runs better. Here are some of the biggest ways it makes a difference.

Prevent stockouts and overstocking

Accurate inventory tracking helps you maintain just the right amount of stock. Not too much, not too little

Stockouts lead to missed sales, frustrated customers, and lost revenue, while overstocking ties up your budget and fills up valuable storage space. When you know exactly what’s available, you can restock at the right time. It’s a balance that keeps shelves moving and customers happy.

Enable better business forecasting and decision-making

The quality of your inventory data directly affects the quality of your decisions. When your records are accurate, your sales forecasts, purchasing plans, and restocking strategies are grounded in reality. 

You’ll know what sells fast, what doesn’t, and when to ramp up supply. This leads to smarter planning, fewer surprises, and a more responsive and agile business.

 

Reduce warehousing and operating costs

Poor inventory accuracy means more time spent on manual checks, re-counts, and correcting errors. It also increases the risk of stock that disappears due to theft, damage, or misplacement.

Keeping an up-to-date and thorough inventory list helps you quickly spot when items have gone missing, whether through accidental loss or theft, and narrows down when the issue occurred.

A reliable inventory system also helps avoid overstocking slow-moving goods. That means lower storage costs, less unnecessary spending, and fewer wasted materials in the long run. Less overstocking means an eco-friendly outcome that moves your business toward a greener, more sustainable model.

Improve customer satisfaction and delivery speed

When your inventory is accurate, your fulfilment process gets a boost. Customers can only order what’s actually in stock, which means fewer backorders and faster shipping to meet customer expectations

Whether you run a physical store, an e-commerce business, or both, having confidence in your inventory data helps you meet expectations and build loyalty.

How to calculate inventory accuracy?

Knowing how to measure inventory accuracy is the first step toward gaining clear insight and improving overall management. 

The method you choose to calculate inventory accuracy depends on your goals. Whether you're tracking individual items or assessing the dollar value of your stock, both approaches aim to answer the same question: how closely does your recorded inventory match reality?

Let’s break it down:

 

Method 1: Physical inventory count

A physical inventory count is the most straightforward and widely used method when it comes to the question of how to improve stock accuracy. You count each item in your physical stock and compare that number to what’s listed in your system. Here is how the inventory accuracy formula for a physical count works:


For example, let’s say your inventory system says you have 1,000 units of a product. After counting, you find only 950 units.

(950 ÷ 1,000) × 100 = 95% inventory accuracy percentage

This method is ideal for businesses that sell physical products unit by unit, like retailers, e-commerce stores, and warehouses. If you're wondering what a good inventory accuracy rate, most experts agree that 95% or higher1 is considered excellent, though this percentage can vary depending on your industry.

Method 2: Inventory valuation

Inventory valuation looks at the total value of your stock. It’s more common in accounting or finance teams where tracking by dollar amount is key.


Let’s say your records show $250,000 in stock. A valuation of your actual on-hand items comes in at $240,000.

($240,000 ÷ $250,000) × 100 = 96% inventory accuracy percentage

This approach works well for high-value or bulk goods, and is useful when you need to assess inventory accuracy over time from a financial reporting standpoint.

 

What is a good inventory accuracy rate?

A good inventory accuracy percentage shows that your records reliably reflect your actual stock and in most industries, that means aiming high.

​​The ideal inventory accuracy rate can vary depending on your industry. E-commerce businesses typically aim for very high accuracy since fast fulfilment and real-time stock visibility are essential for maintaining customer trust. 

In manufacturing, a slightly broader tolerance is acceptable, as the focus is often on balancing component parts with production schedules. For fast-moving consumer goods (FMCG), inventory levels can be more volatile due to high turnover, but consistent accuracy is still a key goal.

Here is an overview of inventory accuracy tiers1:

  • 99% and above: Best-in-class

  • 95–98%: World-class

  • 90%: Good

  • Below 90%: Below average

Common inventory management challenges that affect accuracy

Even the most well-run operations encounter bumps in the road. Inventory accuracy is easily thrown off by everyday issues. A tight inventory management system will help you combat some typical obstacles faced by businesses, such as: 

Manual data entry and human error

Technology continues to evolve, but people are still at the heart of most inventory processes. With humans involved, mistakes can and will happen eventually. 

Whether it's miscounting, keying in the wrong number, or simply overlooking an update under time pressure, manual data entry errors can quickly lead to discrepancies and inaccurate stock management.

Expect the unexpected here, and make sure your team knows how to bounce back. Identifying the issue, learning from it, and tightening your process are key to keeping these slip-ups from snowballing.

Inventory shrinkage due to theft or damage

Some losses are unavoidable. Stock can go missing due to theft, damage, or misplacement, especially in fast-moving or high-volume environments. Without accurate inventory records, you may not even notice it's happening until it affects orders or your bottom line.

Regular inventory checks help you identify when items were lost or stolen, so you can respond quickly. The sooner you spot the problem, the easier it is to reduce shrinkage and improve accountability across your operations.

Poor warehouse organisation

If your storage area is cluttered, inconsistent, or hard to navigate, it’s only a matter of time before inventory accuracy takes a hit. When products are shelved incorrectly or hard to locate, staff waste time searching and may miscount or misreport stock.

Clear labelling, structured layouts, and standardised storage methods go a long way in avoiding confusion and keeping your stock counts precise.

Lack of real-time inventory visibility

When inventory systems don’t update in real-time, your data is already out of date by the time you use it. Delays in syncing sales, returns, or incoming stock can lead to stockouts, overstocking, or customer service issues.

 

Whether you use cloud-based software or barcode scanners, improving real-time visibility helps you make decisions based on accurate, current data. Not rough estimates or outdated numbers.

Poor returns management

Returned items are often overlooked in inventory tracking. If they’re not processed properly, restocked in time, or recorded accurately, they can easily distort your inventory figures.

Establishing a clear, consistent returns workflow helps ensure items re-enter your system the right way, whether they’re resold, repaired, or written off. Without that process, your inventory accuracy will always be one step behind.

The risks of inaccurate stock management for your business

Inventory inaccuracies don’t just slow down your operations, they create ripple effects across your entire business. From customer service to cash flow, here are the key risks to avoid:

 

Lost sales and dissatisfied customers

If your system says an item is in stock but it isn't, your customers will be the first to notice. This can show up as a delayed order or a "sold out" message after they’ve already tried to make a purchase. Either way, it creates frustration and can cost you the sale.

Inventory problems may seem like something that happens in the background, but they directly affect how customers experience your brand. Today’s customers are quicker than ever to move on from brands when things don’t go smoothly.

Damaged brand reputation

When an item appears to be in stock but isn’t, or when a high-demand product stays unavailable for weeks, customers notice. These slip-ups come across as broken promises, and they can quickly damage how people see your brand.

Disappointed customers don’t just leave quietly. They’re far more likely to leave a negative review, post on social media, or warn others not to shop with you. Inaccurate stock management may seem like a small internal error, but it often leads to public backlash that spreads faster than positive feedback ever could.

Unnecessary financial losses

Inventory mistakes cost money, plain and simple. Overstocking eats up storage costs and working capital. Understocking loses you revenue. And the longer these errors go unchecked, the more likely they are to affect your cash flow.

Inefficient use of time and resources

If you’re constantly rechecking inventory, correcting orders, or firefighting supply chain issues, you're burning time and energy that could be better spent elsewhere. Inaccurate records often lead to duplicated work, delays in fulfilment, and teams having to clean up after system gaps.

Decline in workplace morale and productivity

Inventory issues don’t just frustrate customers. They wear down your team too. When processes don’t work, or employees are constantly fixing avoidable problems, it creates stress, slows productivity, and impacts workplace culture.

That tension can trickle into other areas of the business, leading to errors, missed deadlines, or team burnout.

How to improve inventory accuracy in your warehouse

Below are some best practices for accurate inventory tracking:

Use inventory management software and automation

Manual systems leave too much room for error. Using inventory management software helps you keep real-time tabs on your stock levels, automate reorder points, and reduce human mistakes.

Barcode scanners and RFID tags can speed up stock checks and improve accuracy. Even a simple system that links sales directly to your inventory count helps avoid surprises and keeps your data current.

For small businesses with limited resources, adopting digital tools can feel like a big leap. But there is support available. Businesses in Ireland can tap into government programmes such as the Digital for Business initiative from their Local Enterprise Office (LEO), which provides guidance for inventory accuracy best practices and funding to help digitise processes like stock management.

Implement cycle counting instead of annual stocktakes

Rather than checking your warehouse inventory accuracy once a year, cycle counting breaks the task into smaller, regular batches. It’s less disruptive to daily operations and helps catch discrepancies early.

Depending on your business size and how fast items move, you might count high-value or high-turnover items weekly, while slower stock can be checked monthly. This regular rhythm keeps your inventory records accurate without bringing everything to a halt.

Standardise your warehouse layout and labelling

A tidy, clearly organised warehouse is much easier for accurate inventory management. Every product should have a designated space, and sections should be labelled clearly and consistently.

Use standard bin locations, uniform containers, and visual cues to make it obvious where things belong. When the setup is intuitive, staff spend less time searching and are less likely to misplace or miscount items.

Train staff and establish clear SOPs

Staff should know how to count stock, log updates, and flag discrepancies. Group training sessions help ensure consistency, but hands-on walkthroughs are often even better.

Make sure standard operating procedures (SOPs) are clearly documented and easy to follow. When everyone follows the same process, you reduce errors, improve accountability, and make onboarding new staff easier.

Take control of your inventory accuracy today

Inventory accuracy is a core part of running a successful business. Your customers may never see your processes, but they’ll feel the impact of how well you manage your stock. Every on-time delivery, successful order, and well-stocked item reflects the strength of the systems working in the background.

Getting inventory management right leads to smoother operations, faster order fulfilment, happier customers, and a stronger reputation. It also helps you cut waste, optimise space, improve forecasting, and reduce time spent fixing errors.

There’s no one-size-fits-all approach, but there is always room to improve. With the best practices in place, you’ll find a method that works for your team, your business model, and your goals.

DHL Express helps businesses in Ireland and beyond achieve exceptional inventory accuracy through advanced warehousing solutions, cutting-edge technology, and end-to-end supply chain expertise.

Explore DHL Express’s Inventory & Fulfilment Solutions and discover how your business can benefit.

Open a business account with DHL Express Ireland today and take the first step toward faster, more reliable fulfilment.

  1. The Monthly Metric: Inventory Accuracy Rate, Institute for Supply Management, March 2024

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