Measure to Lead: Why Your Emissions Matter

That mark is called your carbon footprint a way to measure how much greenhouse gas (GHG) your business puts into the atmosphere.

Not long ago, carbon footprints sounded like something only multinational giants worried about. But that’s changing quickly. Whether you’re running a small online shop in Kilimani or managing a mid-sized manufacturing plant, knowing your carbon footprint isn’t just a “nice to have”it’s becoming a business must. It’s the first step toward a future that’s both sustainable and profitable.

Why Should You Care About Measuring Emissions?

You might say, “I’ve got enough on my plate running my business. Why add this, too?” Here’s why: it makes business sense.

For starters, it saves you money. Think of carbon accounting as an audit for your resource use. It highlights where you’re burning through fuel, electricity, or raw materials. More emissions usually mean more wastage so by finding these “hotspots,” you can cut costs, save energy, and boost your margins.

It also helps you stand out. More and more, investors and customers want to support brands that care for the planet. Having your footprint measured and a plan to shrink it gives your business an edge. It shows you’re serious, responsible, and ready for the future.

And let’s not forget regulations. Governments everywhere including Kenya are bringing in tougher rules on environmental impact. Businesses that have a head start on measuring and managing emissions will find it easier to comply, avoiding headaches down the road.

Understanding Emission Sources

Emissions are usually grouped into three buckets:

Scope 1 – Direct emissions
These come straight from assets your business owns or controls. Think delivery vans, company generators, or your own manufacturing processes.

Scope 2 – Indirect energy emissions
These are the emissions from electricity you buy. For example, the power keeping your Kisumu cold rooms running.

Scope 3 – Value chain emissions
This is the big one covering everything from your suppliers to how customers use your products. For an exporter in Eldoret, this could include the freight emissions from shipping produce all the way to Europe.

Step 1: Gather Your Data
Collect info on everything that uses fuel or electricity, and anything that creates waste. This typically includes:

• Your electricity bills (kWh)

• Petrol and diesel purchases (in litres)

• Distances travelled for deliveries (km)

• Energy use for cooling or refrigeration

• Waste generated (by type and volume)

Step 2: Convert Data to Emissions
Now, use emission factors official conversion rates to turn that data into CO₂e (carbon dioxide equivalent). For example, in Kenya:

• Every 1 litre of diesel = about 2.68 kg CO₂e

• Each kWh of grid electricity = about 0.43 kg CO₂e

Kenya’s power grid is mostly renewable, so our numbers are better than most. Tools like the DHL Carbon Calculator and the GHG Protocol make this process easy just plug in your numbers and let them do the math.

Step 3: Don’t Forget Transport & Logistics
For many Kenyan exporters and importers, freight is the largest source of emissions. Use calculators tailored to logistics like DHL’s to estimate emissions from:

• Air freight

• Ocean shipping

• Road transport

These tools consider distance, mode, and load size, giving you a clear picture.

Step 4: Add It All Up
Once you’ve calculated emissions for each category, tally them up for your total annual footprint. Breaking things down by scope shows you where you can make the biggest difference.

Step 5: Make a Plan to Reduce
Measuring is just the beginning. Use your footprint report to:

• Upgrade to energy-efficient equipment

• Switch to renewable energy (solar is booming in Kenya)

• Combine shipments to reduce trips

• Choose low-emission logistics partners, like DHL, who invest in cleaner fleets and sustainable fuels

From Insight to Action

Your carbon report will highlight your main emission “hotspots.” Maybe your biggest impact comes from delivery vehicles, or maybe it’s your energy use. Now you can set real targets, track your progress, and make decisions that help both the environment and your business.

Kenya’s Sustainability Advantage

Kenya is already ahead, with over 90% of its electricity coming from renewables. This gives our businesses a natural advantage. By tracking and reporting GHG emissions accurately, Kenyan companies can lead the way in sustainable trade, attracting partners and customers who value greener choices.

With DHL’s GoGreen solutions, you get the insights and transparency you need to manage and reduce your logistics emissions. From detailed carbon reports to our GoGreen Plus service that lets you use Sustainable Aviation Fuel, we offer practical ways to decarbonise your supply chain.

Choosing DHL means more than reliable shipping .It means working with a partner dedicated to your sustainable growth. Together, we can deliver for your customers efficiently, responsibly, and with an eye on the future.

Your Footprint, Your Future

Understanding your carbon footprint isn’t just about ticking a box; it’s about staying competitive, saving money, and supporting a cleaner Kenya. In this fast-growing economy, businesses that embrace sustainability today will be tomorrow’s leaders.

At DHL, we’re here to help Kenyan businesses calculate, report, and reduce their emissions while keeping delivery standards high. Open a DHL Business Account and take your first step towards a greener future for your business and our country.