Building Your Digital Runway: Top E-commerce Platforms for Nigerian Brands Going Global

Here’s how to chart a course that fits your ambitions.

Find the Platform That Fits Your Products

Every product has its ideal marketplace, just as every plane needs the right runway. As a Nigerian entrepreneur, it’s essential to match your offerings with the platforms built to help them thrive:

Marketplace Leaders (Jumia, Konga)

If your business revolves around physical goods—think fashion, gadgets, electronics—Jumia and Konga deliver scale. Jumia alone attracts over 80 million monthly visitors and operates in 13 African countries, making it an excellent option for brands aiming to connect with African consumers at home and across the continent.

International Marketplaces (Amazon, Etsy)

For makers of handcrafted goods, beauty products, or unique homeware, Amazon and Etsy open doors to customers across the US, Europe, and the African diaspora. These platforms are designed to showcase creativity and give your brand access to a truly global audience.

Custom Storefronts (Shopify, WooCommerce)

If you want full control over your brand’s look and customer journey, building your own store with solutions like Shopify or WooCommerce is the way to go. These platforms let you design every detail and deliver a tailored shopping experience to customers worldwide.

Business-Focused Channels (Alibaba, AliExpress)

Some platforms cater to business buyers, others to individuals. AliExpress is ideal for reaching consumers globally, while Alibaba connects you with wholesale buyers and supply chain partners around the world.

Look Beyond the Surface: Compare Costs and Fees

Selling online comes with a price tag—and it’s not always obvious. Many platforms, including Amazon, have recently adjusted their fee structures, and costs can add up quickly. Even if your sales are strong, hidden fees can shrink your margins. Take the time to review the total cost of selling on each platform, from listing fees to payment processing and logistics, before making your choice.

Prioritize Payment and Marketing Flexibility

A versatile payment system is essential for reaching customers in different regions. Look for platforms that support payment methods your audience prefers, offer multiple currency options, and provide features like Buy-Now-Pay-Later to drive more conversions. Integration with social media channels can also amplify your marketing efforts, while robust payment security ensures customer trust.

Consider Logistics and Tax Support

Efficient delivery and compliance are non-negotiable when selling internationally. Some platforms offer built-in shipping solutions, local return centers, and automated tax management, making it easier to fulfil orders and meet regulations in target markets. Make sure your chosen platform works seamlessly with your fulfillment strategy and offers reliable tools to keep operations running smoothly.

Selecting the right cross-border e-commerce platform is a strategic decision that shapes how your brand is seen—and how far it can go. Invest time in research, make side-by-side comparisons, study customer trends, and listen to feedback from other sellers. The right fit will serve as your digital runway, ready to carry your business to new heights.

When you’re set to expand overseas, the journey doesn’t end with a sale. Reliable shipping is the final step that turns a new opportunity into repeat business. Partner with DHL to ensure your products reach international customers quickly and safely. Our global network and logistics expertise help you deliver on your brand promise—every time, everywhere.