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Unlocking Success: TikTok Tips For SME in Thailand

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Unlocking Success: TikTok Tips For SME in Thailand

TikTok's exponential growth has reshaped the social media landscape. According to Statista, as of 2023, it has amassed 843.3 million active users worldwide. This platform has evolved beyond a space for creative expression, emerging as a dynamic global marketplace where businesses of varying scales can thrive. 

TikTok offers a unique platform for local Thai businesses and sellers to connect with a vast, diverse international audience, unlocking new arenas of digital engagement and commercial opportunities.

TikTok's meteoric rise

TikTok's journey to becoming a global phenomenon is a story of strategic evolution and innovation. By 2019, it had solidified its position as the fourth most downloaded non-gaming app worldwide, signalling its sprint towards global dominance, as reported by The Guardian. 

TikTok's appeal largely resonates with the younger crowd. Data from Statista reveals that 18.2% of its active users are women aged 18-24, and approximately 17.8% are men in the same age group. These demographics are known for their high digital engagement and trend-setting abilities. The platform’s success lies in its digestible content, spanning dance challenges to educational snippets, all powered by a sophisticated algorithm that personalises user experience.

Is TikTok good for promoting businesses?

For brands, TikTok offers an invaluable opportunity to connect authentically with the younger demographics, particularly Gen Z. The platform's informal and interactive nature aligns perfectly with brands aiming to engage genuinely with this audience segment. 

What also sets TikTok apart is its rich arsenal of creative tools – filters, effects, and editing capabilities that empower users to shape their own stories. This fosters a sense of ownership and encourages active participation, making content creation not just accessible but enjoyable.

TikTok's accessibility allows small businesses to leverage this platform without the hefty marketing budgets often required by traditional media. 

The integration with e-commerce platforms like Shopify furthers its utility, bridging the gap between content creation and product sales. DHL Express' collaboration with Shopify is a testament to this synergy, offering Thai businesses a gateway to global markets through efficient logistics solutions.

In this landscape, it’s hard for businesses to ignore TikTok. Finding the right way to integrate it into your digital marketing strategy ensures you don’t lose out to competitors. 

Impact on the e-commerce industry

TikTok has become a key platform for e-commerce brands, exemplified by Gymshark, a UK-based fitness apparel brand. Gymshark's strategic use of TikTok, coupled with influencer marketing, has led to its impressive growth, with over 5.2 million followers globally as of 2023. This success highlights Gymshark's ability to resonate with community-led brands and align with their values.

A notable campaign was the #gymshark66 challenge, where fans were encouraged to tag GymShark and participate in the challenge. The campaign was a resounding success, generating over 1.9 million likes, 12,576 comments, and 45.5 million views for the hashtag, significantly boosting Gymshark's visibility and engagement on TikTok.

Similarly, Fenty Beauty's early adoption of TikTok in 2017 as one of the first legacy brands on the platform has paid dividends in brand exposure and customer engagement. The brand's content, produced by Gen Z influencers, resonates deeply with its target audience. These influencers create content that is fresh, relevant, and aligned with pop culture. 

Fenty Beauty's TikTok strategy wins over Gen Z with user-generated content and advertising featuring diverse models. The result is a brand image that is perceived as genuine, likeable, and trustworthy, leading to a significant TikTok following of 1 million users. 

Maximising e-commerce impact on TikTok

1. Leverage influencer collaborations

Forge partnerships with TikTok influencers who resonate with your brand ethos. Influencers can create content that authentically showcases your products, tapping into their followers' trust and amplifying your reach.

2. Diverse ad campaigns

Explore TikTok's variety of ad formats to find what suits your brand best. From In-Feed Ads that blend seamlessly into users' feeds to Hashtag Challenges that engage users interactively, these tools can significantly boost your online presence.

3. Optimise your business profile

Craft a compelling TikTok business profile with an engaging bio and eye-catching profile picture. Utilise all features available to business accounts, like the Shopping Tabs and Product Catalogs, to make the customer's journey from discovery to purchase seamless.

4. Active participation in challenges

Engage actively with the TikTok community by participating in or initiating challenges. This not only increases your visibility but also showcases your brand's personality and creativity.

5. Stay ahead of trends

TikTok is a rapidly evolving platform with quickly changing trends. Keep a close eye on these trends and adapt your content accordingly to stay relevant and engaging.

Preparing for the influx of sales with DHL Express

As small businesses in Thailand harness the power of TikTok, they often encounter a significant surge in sales. Preparing for this influx is where DHL Express becomes indispensable. By offering reliable and swift logistics and shipping solutions, DHL Express ensures that products reach customers globally without delay. 

With features like MyDHL+ for easy shipment management and tracking and next-day delivery options, businesses can confidently meet the demands of their growing customer base. Choosing DHL Express means ensuring your business is ready to handle the spike in orders with ease and efficiency.