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DHL eCommerce
2023 EUROPEAN ONLINE SHOPPER SURVEY

Covering 10 key European markets, shoppers were surveyed on where and why they shop cross-border, what they buy and spend, attitudes to delivery and returns, why sustainability matters – and much more. Understanding national preferences can help you enter new markets and grow your international e-commerce business. 

Read or Download the European Shopper Survey

Deep dive into how Europeans shop and buy online from other European countries

Read or Download the FREE Report

Understanding online shoppers - and what makes them click!

The must-read resource on how thousands of Europeans shopped in 2023 to help your business thrive and grow – whatever your e-commerce ambitions. 

European customers are looking for greater convenience without the extra cost. Cross-border spending continues to increase year-on-year, with social media purchases and subscriptions on the rise and consumers are increasingly interested in greener delivery options. Get the facts, stats and answers on how Europe shops online - all available now for FREE!

FIND OUT...

WHO

ARE THE BIGGEST SPENDERS IN EUROPE?

WHAT

ARE SHOPPERS ACROSS EUROPE BUYING THE MOST OF VIA ONLINE SUBSCRIPTION?

WHERE

IN EUROPE IS DELIVERY TO A LOCKER THE PREFERRED METHOD TO RECIEVE PARCELS?

WHY

WOULD SOME COUNTRIES BE PREPARED TO WAIT LONGER FOR THEIR DELIVERIES?

HOW

IMPORTANT IS SUSTAINABLE DELIVERY TO EUROPEAN SHOPPERS IN 2023?



VIEW COUNTRY GUIDES

Every country is different and that is as true for e-commerce as it is for food, culture and language. So, if you’re thinking of selling cross-border, our country guides will help you get started in the most efficient way. Learn more about individual countries and their shopping habits and find specific stats on how online shoppers are buying in a country you want to expand into.