This focus on science-based ingredient development is also driving an innovative new era of colors and textures that redefine traditional beauty norms. “The trend foresees a future where products go beyond conventional formulations, incorporating groundbreaking textures that transition upon application, creating a sensorial experience that transcends traditional skin care routines,” an industry report noted7.
Consumers’ closer consideration of the ingredients within cosmetics includes the sustainability factor – they’re actively seeking out cruelty free, environmentally responsible and ethically sourced products. In response, many cosmetics brands are leaning on biotechnology – the harnessing of biological systems and organisms – to inform product development.
The natural world already provides many of the most popular ingredients in beauty products, but with advancements in science and tech, their extraction can now be facilitated in a more sustainable way. Fish eggs, for example, have protective molecules that filter out UV light. Whilst conventional ingredient-making methods would involve extracting from the fish eggs, biotechnology can instead read the DNA and replicate the UV filtering properties for suncream formulas.