E-commerce advice · 7 min read

Silver Surfers: the changing face of the online shopper

25 September 2023

Online shopping may be thought of as a young person’s game, but amidst the pandemic, an older generation of “silver surfers” have discovered the convenience of online shopping, which means big opportunities for e-commerce businesses looking for new customers. Forget the millennials and the TikTok-ing Gen Z-ers, the baby boomers are catching up, and they have a healthy amount of disposable income to play with. Read on to discover how to tap into this burgeoning and lucrative market.

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2 - NPD Group survey, Business Insider, January 2021

3 - SDCExecutive, October 2020

4 - The Influential Shopper, The Economist, 2021

5 - Buxton, Accessed April 2021

6 - Business Wire, February 2021

7 - Malware Bytes, March 2019

9 - 2Checkout blog, June 2020

10 - Just-Style, March 2021

11 - The Future of Commerce, Accessed April 2021

12 - ChainStoreAge, January 2019

13 - The Manifest, July 2019

Anna Thompson Discover content team

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