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The brand was established by me in 2013 following my experience with Mrs Australia Globe. Once crowned, I took on roles as ambassador for a number of organisations and had the opportunity to meet many inspiring people and establish solid business relationships.
Following this experience, I was inspired to create a line of beautiful, structured dresses that would complement the female figure and give the wearer confidence to take on their day.
The Karen Gee (KG) label started as five basic black pieces, originally sold on our online store. In the years since, the brand has evolved from a one woman show to a team based at the KG headquarters in Pemulwuy, Sydney.
All Karen Gee designs are proudly manufactured at our KG Headquarters in Pemulwuy, Sydney and are Ethical Clothing Australia (ECA) accredited.
Recently, we have been taking steps to move into international markets. While our foundations lie within Australia, and I believe our strongest market will always be here, I am still extremely excited to explore future opportunities to expand the brand overseas.
We are currently shipping to New York, Los Angeles, London, Singapore and Hong Kong. One recent international highlight for the KG team was sending an order of custom-designed dresses to a number of television personalities at Bloomberg News in New York and Hong Kong.
Our typical customer is the working woman. We produce pieces that are simple and elegant, which is exactly what is needed by women in the corporate world. In saying that, the KG woman does not fit into just one mould. She is whoever and whatever she wants to be, and through our custom fit service we are always up to the task in dressing her perfectly and ensuring that she not only looks but also feels beautiful.
When designing our collections, we work to ensure that every garment is both timeless and elegant. We strive to create garments that are versatile and stylish, while always making the wearer feel beautiful. Our garments will be your forever pieces that can take you from one event to the next.
Our custom fit service provides customers with the option to tailor their purchases, rather than just buying our ready-to-wear pieces, and allows our team to go that one step further and help to design the perfect dress for them. This level of service gives our clientele the opportunity to be hands-on and leave feeling a treasured part of the process.
Social media has presented another wonderful forum in which we are able to connect and interact with our customers. Here I can not only share what is new with the brand, but I also get to see the ladies enjoying their designs and hear their heart-warming feedback. Social media has most definitely spread the word and has allowed us to connect with even more spectacular women.
The Karen Gee brand is not just about the dress, it is about the entire experience. It is important to ensure we provide quality old fashioned customer service, attention to detail and dedication to building long-term relationships.
The service we provide does not end after the order is taken, it is also about aligning ourselves with a renowned delivery service to ensure all parcels are tracked and delivered on time.
We chose DHL because we feel that we share similar values and level of customer service. DHL genuinely cares about people receiving their parcels on time. They have procedures in place for efficiency, and are arguably the most recognised quality courier service in the world. The staff at DHL are always efficient, helpful and will go the extra mile – something we love.
For more information about Karen Gee, visit www.karengee.com.au