BUILDING TRUST WITH CUSTOMERS IS ESSENTIAL FOR ANY E-COMMERCE BUSINESS. WITH CONSUMERS SPOILT FOR CHOICE WHEN SHOPPING ONLINE, PRESENTING AS A TRUSTWORTHY BUSINESS COULD BE THE REASON THEY CHOOSE TO PART WITH THEIR HARD-EARNED MONEY AT YOUR STORE OVER ANY OTHER. BUT BUILDING CUSTOMER TRUST AND LOYALTY TAKES PATIENCE AND CONSIDERATION. SENDING JUST ONE UNWANTED NEWSLETTER OR TAKING A LITTLE TOO LONG TO REPLY TO A QUERY COULD DAMAGE THE RELATIONSHIP FOR GOOD.
SO, HOW CAN YOUR BUSINESS GET IT RIGHT?