In the world of global commerce, there are partnerships that make sense, and then there are partnerships that make history.
In a first-of-its-kind pairing between global logistics and cyberpunk-inspired streetwear, we are proud to announce that Machine56 (M56) has become the first-ever Indonesian clothing brand to launch an official product collaboration with DHL Express.
From a graphic design project in Bandung to a cult phenomenon in the United States, Japan, Russia, Canada and even Africa, M56 has proven that an Indonesian streetwear brand can command the attention of the world if they have the right partners to deliver their vision.
What is Machine56 (M56)?
Founded in 2002 by Rajaya Yogaswara in Bandung, Indonesia, Machine56 began not as a fashion label, but as an exploration of graphic art.
Rajaya, a seasoned graphic artist, grew up immersed in the visual languages of comic books and video games. His aesthetic foundation was built on the technical precision of mecha-visual manga, such as the works of Gundam designer Hajime Katoki, and the forward-thinking 1970s typography of designers like Mimmo Castellano. These influences coalesced into a style that is unapologetically "loud", a blend of Japanese cyberpunk, modern illustration, and urban futurism.
"M56 is essentially a timeline of my growth as an artist," says Founder Rajaya Yogaswara. "It started with my passion for graphic design and illustration, and it has naturally evolved as I’ve grown. We are intentional about being 'loud'—challenging the local market with high-intensity graphics and a futuristic conceptual style."
The challenge: Delivering M56 clothing to a global audience
While M56 is a streetwear clothing brand with a creative heart that beats in Indonesia, its audience is undeniably global. In a rare feat for a local business, over 90% of M56’s customers are located abroad, with the largest concentration in the United States, followed by Japan, Russia, and Canada.
However, catering to a global fanbase with high expectations presents a massive logistical hurdle. As an Indonesian streetwear label dealing in limited releases with international customers who expect their drops to order fast, the margin for error is small.
In the early days, the logistics gap was a threat to the brand's premium experience. A futuristic jacket losing its way in customs, or arriving weeks late, breaks the immersion of the brand story. M56 needed a logistics backbone that matched the technical precision of their designs.
"To serve that international demand, we’ve prioritized a seamless logistics experience," explains Rajaya. "We chose DHL as our primary shipment partner because their speed and reliability are essential to maintaining the premium standard our U.S. customers expect."
From "Best Customer" to Creative Partner
The relationship between M56 and DHL Express didn't start with a design sketch, it started with shipping labels. The partnership spans nearly five years, during which DHL Express acted as the silent engine behind the Indonesian streetwear brand’s international expansion.
By utilizing DHL Express’ global network, M56 was able to navigate the complexities of international trade, ensuring that their intricate techwear reached fans in New York or Tokyo as easily as it did in Jakarta. This reliability allowed Rajaya and his team to stop worrying about supply chains and start focusing on what they do best: creation.
"Our relationship with DHL spans nearly five years, and they have been a foundational partner in securing our global supply chain," Rajaya notes. "This partnership has allowed us to focus entirely on the creative evolution of M56, knowing that our logistics were in expert hands."
The Collaboration: Re-imagining the "Future Courier"
Innovation often happens at the intersection of two different disciplines. The DHL Express x Machine56 brand collaboration is a "collision of worlds," reimagining the future of the DHL courier through the lens of cyberpunk aesthetics.
The concept is a tribute to the unsung heroes of logistics, the couriers behind the yellow vans. M56 took the iconic DHL visual identity (the red, the yellow, the airway bill motifs) and mashed it up with their industrial streetwear silhouettes.
The result is a limited-edition capsule collection of essential, functional daily apparel. Key items include a highly technical jacket, a pullover, a lanyard, and a messenger bag, which Rajaya cites as the most fulfilling item to design.
"We are proving that a global service can be transformed into a wearable aesthetic, bridging the gap between industrial function and streetwear," says Rajaya. "It's about taking two separate visions and mashing them up to create something brand new. To me, innovation happens when you take two totally different disciplines and force them to collide."
Made in Indonesia and Brought to the World by DHL Express
The brand collaboration between DHL Express and the M56 clothing brand is a signal to the entire Indonesian creative industry. It proves that "Made in Indonesia" can compete at the highest level of innovation and design.
By combining the "loud" creativity of local talent with the global reach of DHL Express, M56 has created a collection that is authentic, functional, and undeniably cool. It serves as a reminder that with the right logistics partner, there are no borders for your business.
Launch Details:
Release Date: February 6th, 2026
Time: 5:00 PM GMT+7
Availability: Worldwide via Machine56.com
Whether you are a streetwear startup in Bandung or an established clothing brand looking to enter new markets, your logistics strategy is the key to unlocking global growth.
Join the ranks of successful Indonesian brands like Machine56. Stop viewing logistics as just shipping, and start viewing it as a strategic asset. Open a business account with DHL Express today.
Share
