1 – U.S. International Trade Administration, November 2025
Indonesia is the largest e-commerce market in South-East Asia, accounting for over 52% of ASEAN’s total online business volume1. With the market projected to grow to US$86.81 billion by 2028 at a CAGR of 10.4%, Indonesian e-commerce sellers can capitalize on this increasing demand.
However, as a business owner looking to extend your reach globally, your success depends on tracking crucial holiday sales throughout the year to stay ahead of the competition. From Valentine’s Day to Black Friday, here’s your guide to the most important e-commerce sales dates in 2026.
H2 Q1 2026 (January to March)
Valentine’s Day
Valentine’s Day isn't just for couples anymore. Instead, it has grown into a huge event where people also celebrate friendships, often called "Galentine’s", and even buy special treats for themselves.
Date: February 14, 2026
Where the Holiday Sales Happen: Globally, with a lot of activity on shopping platforms in the US, Europe, and the Asia Pacific.
Sales Opportunities: Artisanal jewelry (silver/gold), essential oil spa kits, personalized leather goods, and high-end confectionery.
Lunar New Year: Year of the Horse
As members of the Chinese community welcome the Lunar New Year, the Year of the Horse brings a massive wave of gift-giving across East and South-East Asia. For Indonesian e-commerce sellers, this is a vital moment in the calendar that requires a smooth shipping process to handle the heavy rush of orders. It’s also a fantastic time to offer festive, red-and-gold products that appeal to shoppers in neighboring countries looking for premium items to celebrate the new season.
Date: February 17, 2026
Where the Holiday Sales Happen: China (Tmall/JD), Singapore, Malaysia, and Vietnam.
Sales Opportunities: Premium gifting bundles, red-and-gold apparel, bird’s nest/health supplements, and luxury home décor.
Ramadan and Eid al-Fitr
Ramadan and Eid al-Fitr are among the e-commerce peak season events for Indonesian businesses. As families prepare for the joy of Lebaran, the demand for modest fashion and gift hampers also increases.
Date: Starts February 18 and peaks March 19 to 20, 2026
Where the Holiday Sales Happen: Indonesia (Tokopedia/Shopee), UAE, Saudi Arabia, and Malaysia.
Sales Opportunities: Modest fashion (abayas/hijabs), prayer mats, hampers (food and beverage), and festive home textiles.
Q2 2026 (April to June)
Easter Sunday
Easter Sunday is a major family-centric holiday celebrated across Europe, North America, and Australia. The focus is usually on spring themes and gifts for children, making it a great time for Indonesian exporters to sell handmade or natural goods. Many shoppers also look for unique, non-plastic alternatives, so emphasizing quality craftsmanship can help your brand stand out on major global marketplaces.
Date: April 5, 2026
Where the Holiday Sales Happen: Amazon (US/UK/DE) and eBay.
Sales Opportunities: Sustainable wooden toys, pastel-colored home linens, and eco-friendly gift packaging.
Mother’s Day (May 10)
Mother’s Day is consistently one of the highest-spending days of the year, particularly for the self-care and luxury gift sectors. Because customers want to show appreciation with high-quality items, they also opt for sellers with shipping services that come with shipment value protection for their delicate or expensive purchases.
Moreover, during this time, Indonesian sellers offering wellness products or custom accessories can find a massive audience.
Date: May 10, 2026
Where the Holiday Sales Happen: Global on the most popular shopping platforms.
Sales Opportunities: Silk scarves, premium skincare/wellness sets, artisanal home fragrances, and custom-made accessories.
6.6 Mid-Year Sale
The 6.6 Mid-Year Sale is the first big "double-date" event on the e-commerce sales calendar for South-East Asia. It signals the start of mid-year clearances and is a huge driver for volume. Because platforms like Shopee and TikTok Shop see a massive spike in traffic, having your shipping process organized is crucial to maintaining a high seller rating.
Date: June 6, 2026
Where the Holiday Sales Happen: Shopee, Lazada, and TikTok Shop (South-East Asia).
Sales Opportunities: Fashion accessories, beauty bundles, and lightweight tech gadgets.
Q3 2026 (July to September)
Amazon Prime Day
Amazon Prime Day creates a 48-hour global frenzy that benefits more than just Amazon sellers. This event triggers a "halo effect," where shoppers search for deals across all platforms. For e-commerce businesses in Indonesia, this is a prime opportunity to move high-utility goods and tech accessories.
Date: July 7 to 9, 2026 (estimated dates)
Where the Holiday Sales Happen: Global, specifically in the US, UK, Japan, and Germany.
Sales Opportunities: Tech accessories, home organization tools, and high-utility travel gear.
9.9 Super Shopping Day
The 9.9 Super Shopping Day is the official kick-off for the "mega-sale" season in South-East Asia. As the first of the year-end double-date events, it sees a massive spike in traffic on regional marketplaces. As such, sellers should focus on their logistics needs early to handle the high volume of beauty products and snack orders.
Date: September 9, 2026
Where the Holiday Sales Happen: Regional marketplaces like Shopee and Lazada.
Sales Opportunities: Beauty and personal care, fast-fashion, and packaged Indonesian snacks.
Q4 2026 (October to December)
11.11 Singles’ Day
Originally starting in China, 11.11 Singles’ Day has grown into one of the world's largest 24-hour shopping events. It has also become a highlight on the e-commerce calendar, with shoppers looking for everything from high-end electronics to luxury fashion.
Date: November 11, 2026
Where the Holiday Sales Happen: Tmall/JD (China), South-East Asia, and increasingly the US and Europe.
Sales Opportunities: High-value electronics, luxury beauty, apparel, and furniture.
Black Friday and Cyber Monday
Black Friday and Cyber Monday represent the peak of Western retail, where consumers hunt for the deepest discounts of the year. To win during these holiday sale dates, having a transparent shipping process is vital for building trust with customers in North America and Europe. Also, offering high-quality Indonesian products can help you stand out from the crowd during this extremely competitive shopping weekend.
Date: November 27 and 30, 2026
Where the Holiday Sales Happen: North America and Europe via direct-to-consumer websites and Amazon.
Sales Opportunities: Premium Indonesian coffee, high-quality wood/rattan furniture, and unique artisanal crafts.
12.12 and Christmas
The e-commerce calendar ends with a double bang: the 12.12 sale, known as Harbolnas in Indonesia, and the global Christmas rush. This is also the peak for last-minute gifting and self-reward purchases, so make sure you already have a reliable shipping process in place to ensure festive batik or jewelry arrives before the celebrations begin.
Date: December 12 to 25, 2026
Where the Holiday Sales Happen: Worldwide.
Sales Opportunities: Holiday-themed batik, festive food baskets, jewelry, and "self-reward" luxury items.
Boxing Day
After Christmas, Boxing Day marks the beginning of the post-holiday clearance season. While it is a massive tradition in Commonwealth nations, it has evolved globally into a prime opportunity for shoppers to use gift cards and hunt for steep "year-end" discounts. For businesses, it’s the perfect time to clear remaining seasonal inventory and pivot toward New Year-themed marketing.
Date: December 26, 2026
Where the Holiday Sales Happen: UK, Canada, Australia, New Zealand, and increasingly across Europe and the US.
Sales Opportunities: Post-holiday fashion clearances, home organization products, fitness gear (anticipating New Year’s resolutions), and high-tech gadgets.
Ensure seamless shipping worldwide during peak e-commerce seasons with DHL Express
Whether they are ordering a last-minute Valentine’s Day gift or preparing for Eid al-Fitr, shoppers are often under tight deadlines during peak sales periods. Therefore, if you’re an e-commerce seller in Indonesia, you must provide fast, transparent shipping to build trust and ensure that a one-time holiday shopper becomes a repeat buyer.
By aligning your logistics needs with DHL Express, you gain access to a global network designed for speed and reliability. With features such as real-time tracking and shipment value protection, you can provide your international customers with peace of mind, allowing you to focus on scaling your sales across every quarter.
Open a DHL Express business account today and ensure your business is ready for every holiday sales opportunity this year.
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