The UAE is home to the tallest building in the world – the Burj Khalifa in Dubai – but it’s not just the architecture that’s shooting up. The country has one of the highest internet penetration rates in the middle east (over 90%)1, which is fuelling a rapid growth of e-commerce.
With high income levels, consumers there have money to burn. So, what are they looking to spend their money on? And how can your business tap into this lucrative market? Read on for an exclusive guide to e-commerce in the UAE.
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Country Guide: UAE
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